Ad Matters 25.11.22

CONGRATS TO THE FIRST CAMPAIGN AD NET ZERO AWARD WINNERS

On Wednesday, we gathered with over 250 industry colleagues at The Londoner Hotel for the inaugural ceremony of the Campaign Ad Net Zero Awards.

The awards celebrated the work that is helping to build a net zero economy, ranging from the process and production to the companies making it happen.

Judged by a panel of advertising and sustainability experts, we were delighted to see 59 entries shortlisted for the 18 categories – with entries coming from across the industry, and categories ranging from fashion to finance and international to sustainability best practice.

A big congrats goes to Hellmann’s and Mindshare for winning the coveted Campaign of the Year award for their campaign ‘Cook Clever, Waste Less’- an advertiser-funded TV series showcasing how to turn leftover food into appetising dishes that use the mayonnaise brand. Other winners include Levi’s and OMD EMEA for “Buy Better, Wear Longer”, Tesco and Mediacom for the Tesco media carbon calculator and the Central Office for Public Interest and AMV BBDO for AddressPollution.org.

Please join us in congratulating all the winners and thank you to Google for their headline sponsorship!

Our aim for these awards is to build a bank of inspiration for every company in the advertising industry to change the way they work, and change the work they make in order to respond to the climate crisis.

Check out the full list of winners here.  

THE AD NET ZERO SUMMIT: WATCH NOW ON-DEMAND 

Missed our Ad Net Zero Summit? Want to start your sustainability journey and learn from over 60 expert speakers from across the industry?

You can now watch all the 28 sessions from Day 1 and 2 on our YouTube Channel.

Did you miss the special message from Yannick Bolloré, CEO of Havas Group? Want to learn about how to advertise environmental claims correctly or how to make your business more sustainable? Then head to our playlist for Day 1 here.

Want to learn from our Comms Director, Matt Bourn on how advertising can help tackle the climate crisis using behaviour change campaigns? Or why sustainability is central to brand success? Then check out our Day 2 playlist here.

Once again, thank you to everyone who attended the Summit in person and online – we look forward to accelerating our progress in tackling the climate emergency.

As the panel featuring the McCann Truth Team said: ‘We don’t need a few people to act perfectly, we need everyone to play their part’.

Find out more at adnetzero.com.

DON’T MISS IT: OUR LAST ALL IN HOW- TO SESSION OF THE SERIES 

Next Wednesday, November 30 at 9am, All In holds its how-to session on Action 9: Physical Disability.

The session will cover the main factors to consider when looking to help attract and support physically disabled talent in the workplace – following the results from last year’s All In Census.

We can’t wait to hear the insights and experiences from our fantastic panel of speakers, comprising Sam Tatlow, MBE, Creative Diversity Partner, ITV; Giles Barker, Workplace Disability Lead, 4Inclusion and Kelly Knight, Chief Diversity Officer & HR Director, AMV BBDO.

You can sign-up for the session here and, remember, you can watch all the All In How-To Sessions on demand here.

FRONT FOOT MEMBER BREAKFAST

Next week, on Tuesday 29 November at The Pregnant Man, 40 Chancery Lane – 8:30am – 10am, we will be hosting a breakfast event for our Front Foot members.

We’re delighted to be joined by the brilliant Steve Richards, author/presenter of Rock’n’Roll Politics, who will be in conversation with Amy Fisher, Director at WA Communications and former Special Adviser in 5 different Government departments and Rhoda Macdonald, WA Partner and former Broadcaster and Labour Special Adviser who will be hosting the Q & A session afterwards.

The event is exclusively for our Front Foot members and it will focus on updating you on what has been a very interesting time for UK politics.

If you are interested in joining us, please RSVP to kate.connolly@adassoc.org.uk.

GLOBAL’S CONSUMER TRUST INITIATIVE – PHASE 2

A quick reminder that the second phase of Global’s Consumer Trust Initiative is due to go live on December 1, limiting length of T&Cs on radio ads to 8 seconds max. This will be rolled out across all sectors, following a successful trial of the policy in the motors sector.

Global’s research has shown that listeners have negative reactions to lengthy T&Cs, with long messages being perceived as confusing and unhelpful. As a key pillar of our work is rebuilding public trust in our industry, everything we can do to increase consumer trust is important.

At a recent Radiocentre event, our Commercial Director, Sharon Lloyd Barnes said: “The listener’s experience of advertising on radio is critical to the work our industry is doing to rebuild public trust in advertising more generally – and it’s brilliant to see action like Global’s Consumer Trust Initiative now being rolled out across all radio ads. This is sure to help build people’s trust and reinforce just how powerful advertising on radio can be.”

Head to Global’s Consumer Trust hub to find out more.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.