Ad Matters 26.08.22

AA TEAM TALKS STRATEGY

Yesterday, we held our own strategy team session to reflect on the AA’s work, values and mission, now and future, as part of the development of our new 3-year strategy.

It was a highly inspiring session that encouraged new ideas as we debated and challenged previous norms about the industry we champion and the values we uphold.

The last time we did this was in 2019, pre-pandemic, as we developed the strategy for 2020-2022 and it was incredible to reflect on how much has changed.

Next up, is a member survey in early Autumn to build further insights into the work ahead for our association and our industry.

All of this will help inform our work with members and our President, Alessandra Bellini, as we finalise the AA’s next three-year strategy and shape the way we want to support our industry and our members through to the middle of this decade.

If you’d like to find out more about this and have views to share, please get in touch with us at the AA.

POWER UP ON SUSTAINABLE MARKETING

We’re back with yet another exciting opportunity! This time the offer comes from one of the world’s top universities, the University of Cambridge, in collaboration with GetSmarter.  Our CEO, Stephen Woodford has contributed to a new online course which will help you understand how we can accelerate the transformation to a net-zero economy.

Over the duration of the online course, you’ll work through 8 modules with the overall objective of achieving multiple learning outcomes such as:

1. A critical understanding of marketing, media and creative’s role, its relationship with sustainability and the economy, and how it can be reinvented for good.
2. A strategic skill set for implementing sustainable practices in your marketing methods and leading your brand, client or organisation’s positive contribution to society and the environment.
3. An enhanced ability to assess and improve your marketing’s physical footprint on people and the planet.
4. Your own ambitious Strategy for Action to drive real change in your sphere of influence and maximise your long-term positive impact through purpose-led leadership.

Find out more about the course, its prospectus and the biographies of its convenors here.

STILL HAVEN’T FOUND WHAT YOU’RE LOOKING FOR? PROBLEM SOLVED!

We’ve launched a new resource hub on our website, the Media Resource Centre.

It’s a one-stop resource for everyone, bringing together all of our workstream assets, information about our spokespeople and key reports. It also gives you the possibility of receiving all our brand assets via email.

Check it out here – we hope you find what you’re looking for!

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.