Cannes Daily – 21.06.22

Good afternoon and welcome to our Cannes Daily newsletter!

Make sure you don’t miss anything by following us at @ad_association on Twitter as well as the hashtag #SeeThingsDifferently.

A BIG DAY FOR AD NET ZERO

Today is a very important day for us as we have a big Ad Net Zero announcement going live this afternoon…

It will first be revealed on stage during our session at the Debussy Theatre at 14.30 (CEST). So keep your eyes peeled for that. You won’t want to miss it, trust us!

FIRST BATCH OF UK WINNERS!

Last night the winners were announced for the first batch of Lions categories! We were delighted to see the following 13 UK winners – a huge congratulations to you all, waving the flag for British creativity!

HEALTH AND WELLNESS

SILVER

R/GA LONDON – NIKESYNC – NIKE

OGILVY LONDON – REVERSE SELFIE – DOVE | UNILEVER

BRONZE

MULLENLOWE LONDON – MEMORY TEST – SUPRADYN

OGILVY LONDON – TOXIC INFLUENCE – DOVE | UNILEVER

OUTDOOR

BRONZE

ADAM&EVEDDB LONDON – CHILLBOARDS – COORS LIGHT

PRINT AND PUBLISHING

GOLD

OGILVY LONDON – REVERSE SELFIE – DOVE | UNILEVER

SILVER

OGILVY LONDON – ALLYAH – DOVE | UNILEVER

OGILVY LONDON – GRACE – DOVE | UNILEVER

OGILVY LONDON – FREYA – DOVE | UNILEVER

OGILVY LONDON – ISABELLE – DOVE | UNILEVER

BRONZE

ADAM&EVEDDB – RECOLOUR THE RAINBOW – SKITTLES

RADIO & AUDIO

SILVER

R/GA LONDON/ THE GUARDIAN/ RNIB/ GOOGLE – AUDITORIAL – GOOGLE

GREY LONDON – THE PRINGLESONIC CHIP – PRINGLES

HIGHLIGHTS FROM YESTERDAY

Our Director of International Trade, Aisling Conlon, wrote an opinion piece on our ambitions for Cannes Lions and our aims to help businesses grow around the world, showcasing UK advertising in the most sustainable and inclusive ways we can.

Read it via Campaign here.

The first arrivals from our special UK trade mission for a welcome tour around the area with our International Trade Director, Aisling Conlon.

President of Google, Matt Brittin, welcomed everyone to the Google Beach.

The set up for our special UK trade mission welcome dinner. It was brilliant to catch up with the 40+ companies who took part!

UPCOMING AWARD ANNOUNCEMENTS

Tomorrow morning we’ll know who’s won a Lion from the following categories:

• Entertainment
• Entertainment for Music
• Entertainment for Sport
• Film Craft
• Industry Craft

More to follow on that in the morning!

COMING UP LATER TODAY

CHANGING BEHAVIOURS FOR A MORE SUSTAINABLE FUTURE

June 21, 11:45 – 12:30

dentsu and Ad Net Zero are hosting a panel discussion with leading brands to dive into the power of brands and advertising to drive widescale behaviour change and close the sustainability intention – behaviour gap.

BY 2030 EVERY AD WILL BE A GREEN AD

June 21, 14:30 – 15:00

Take a look at the work that supports a sustainable way of living worldwide. Learn about the decisions our industry leaders are taking to change advertising operations to meet critical climate goals. And walk away with a clear understanding of the actions you can take on a daily basis to help every ad be a green ad by the end of this decade.

EAST MEETS WEST AFTERNOON TEA

June 21, 15:00 – 16:30

A bringing together of creative minds from across the globe to network and share ideas on our beautiful terrace while enjoying a traditional British afternoon tea.

Please note that this event is reserved for our partners and companies on our Trade Mission.

INDIA PARTY

June 21, 17:00 – 18:00

The UK will join key figures from across the Indian Creative sector to network over drinks and food. The event will include a fireside chat on  Effectiveness v/s Efficiency featuring Mr. Partha P Sinha, The Times Group, President.

Please note that this event is reserved for our partners and companies on our Trade Mission.

CREATIVITY ROCKS

June 21, 21:00 – Late

Join the UK on Little Black Book Beach to hear from breakthrough British music acts and meet colleagues from around the world!

Registration has now closed for this event.