Congratulations To The First Campaign Ad Net Zero Award Winners

Winners for the inaugural Campaign Ad Net Zero Awards were announced at a lunchtime ceremony taking place on November 23 at the Londoner Hotel.

Over 250 industry colleagues gathered to celebrate the work that is helping to build a net zero economy.

We were delighted to see 59 entries shortlisted for the 18 categories by a panel of advertising and sustainability experts – with entries coming from across the industry into categories ranging from fashion to finance and international to sustainability best practice.

Congratulations to Hellmann’s and Mindshare for winning the coveted Campaign of the Year award for their campaign ‘Cook Clever, Waste Less’ – an advertiser-funded TV series showcasing how to turn leftover food into appetising dishes that use the mayonnaise brand. Assisting the judging was Alex Sobel MP, Shadow Environment Minister and Chair of the Net Zero APPG.

Winners also included Levi’s and OMD EMEA for “Buy Better, Wear Longer”, Tesco and Mediacom for the Tesco media carbon calculator, and the Central Office for Public Interest and AMV BBDO for AddressPollution.org.

Co-Chairs of the Judges, Sebastian Munden, Chair of Ad Net Zero, and Alessandra Bellini, CCO of Tesco and Advertising Association President, said: “Congratulations to all the winners of this year’s awards – we look forward to seeing how the work of our industry progresses to help achieve the goal of a net zero economy, one where every ad is a green ad. We hope the case studies of the winning work will encourage many more advertisers, agencies, production companies and media owners to change the way we work and change the work we make.”

The awards were made possible thanks to Google for their headline sponsorship; Campaign Magazine; Ad Net Zero’s co-founders the Advertising Association, IPA and ISBA; and event partners AdGreen, PR Week, isla and eventcycle.

You can see the full list of winners here.