Discovering the Road to Media 3.0 with Adwanted Events’ The Future of Media

The AA team had the opportunity to attend Adwanted Events’ The Future of Media on October 11, and it was all about Media 3.0!

The event brought together industry leaders, visionaries, and trailblazers to shed light on the future of the industry, foster partnerships, and provide actionable insights for thriving in this transformative landscape.

With many of our members speaking at the event, here are some of the sessions we loved:

THIS is The Future of Media: 6 quickfire predictions

This session saw some crisp predictions on the Future of Media by industry experts.

The predictions ranged from AI to creative commerce, but the one that caught our attention was made by Hamid Habib from Havas, who spoke about how the Future of Media is gaming and how it is growing exponentially.

Leading from the front: How to deliver Media 3.0?

Moving on to the next session, this one was all about how rebuilding consumer trust in media is the way to go.

With industry experts speaking about the necessity of effectiveness measurement to rebuild trust, there was also a focus on the need of transparency in media and advertising along with being simplistic in our messaging to consumers.

The media business: Disruption and growth

This session was delivered by Ian Whittaker from Liberty Sky Advisors, who gave us a peek into what the growth in the industry is going to look like.

According to him, the one thing to remember about advertising is that businesses spend on advertising and thus, the industry will continue to see good growth.

There was good news for OOH as well, especially in terms of the industry’s recovery after Covid. But what we found interesting was Ian’s view on AI – he believes that AI will not be as transformational for businesses and sees it as more evolutionary than revolutionary.

Panel: The future of the media business

Last but not the least, this session explored advertising’s ability to continue to be a compelling strategy for most media businesses as well as where they lie with consumer privacy and much more.

We had the opportunity to hear from Luke Bozeat, GroupM; Roberta Cambio, Brightcove; Nick Manning, Encyclomedia International and Sarah Parkes, Talon. We enjoyed their conversations about adopting new media channels and how these channels have accelerated.

Overall, it was a day filled with engaging and insightful discussions which helped give us a better understanding about everything Media 3.0!