On Wednesday 13th November, UK Advertising Export Champion, James Murphy, was joined by Aisling Conlon of the IPA and Advertising Association Communication Director, Matt Bourn, to present to Department for International Trade’s Commercial Officers from around the world at Here East, the former Media Centre for the London 2012 Olympics. Their mission was to give the officers all the knowledge and insight they need to represent UK advertising in countries including China, Korea, Japan and North America as part of a 5-day immersion into the UK’s Creative Industries.
