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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Industry News

/ May 5th 2020
Age Category Disability Employers Gender Learning and Development LGBTQ+ Measurement Tools Neuro Diversity Racial Diversity Type UK Advertising Needs You

We are following all industry news pieces surrounding diversity and inclusion. Below you can find links and summaries of the latest diversity and inclusion related news from the industry.


This months Campaign School Reports 2020 diversity figures were mixed, but had a clear message that adland can and must do better. Read more here.

The Drum looks at the impact of COVID-19 could have on the advertising industries diversity and inclusion efforts. Read more here.

Campaign looks at the results of the IPA Census, revealing a drop in BAME representation at UK agencies. Read more here.

We need to prioritise diversity more than ever now, brands need to stand up to support people through the good and the bad. Read more here.

Rakesh Patel, Head of Sales for the UK and pan -EMEA, talks about working at Spotify, and their diversity and providing a sense of belonging as a top priority. Read more here.

Havas have recently partnered with Creative Equals on their Press Pause initiative to help employees speak up about uncomfortable or inappropriate situations. Read more about it here.

UK Black Pride has launched a campaign to mark 15 years of Europe’s largest celebration for LGBT+ people of colour. Read more about it here.

Publicis Groupe UK is to launch Embrace Change, an initiative to tackle racial inequality, including a new apprenticeship programme for people from ethnic-minority and socially disadvantaged backgrounds. Read more about it here.

Channel 4 Diversity Award focuses on a different area of diversity each year and encourages the ad industry to embrace inclusive creative campaigns, with this year turning the spotlight on BAME representation. Read more about it here.

Read Campaign’s article on the changing face of advertising in support of Black History Month here.

An open letter addressing Diversity and Inclusion ‘inconsistencies’ has been released by three junior creatives. Read more about it here.

Campaign look at the Black Lives Matter movement and what the legacy will be as we enter into Black History Month. Read more about it here.

Sarah Jenkins, Saatchi and Saatchi, looks at the three pillars to help businesses create a culture of belonging. Read more about it here.

The Black Lives Matter movement has sparked rebrands around the world. Find out more here.

Take a look at The Black Plaque Project created by Nubian Jak Community Trust and Havas London to commemorate black people throughout history. Read more about it here.

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