The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

LEAD 2024: Companies attending

/ December 13th 2023

Companies attending to date include:

23red * AAR * Abbott * ABC * ABF * Accenture Song * adam&eveDDB *

Akzonobel * Aldi Stores Ltd * Alight Media * Alaska Agency * ALEASTWEST *

Alliance of Independent Agencies * AMV BBDO * Anything is Possible * AOP *

Arla Foods * ASA * Autoglass * Avanti West Coast * BBC * Bel * Betting and

Gaming Council * Billion Dollar Boy * Bluestripe Media Services Ltd * Boots *

Born Social * Borne * BPMA * British Heart Foundation * Camelot * Campaign *

CBI * Channel 4 * Cint * Claire Randall Consulting * Clear Channel * Clearcast *

Co:definery * Committee of Advertising Practice * Confused.com *

craig+bridget * Creative Review * Creativebrief * Creature * DCMS * Dentsu

Creative * Department for Business & Trade * Diageo * Digital Cinema Media *

Direct Line Group * DMA * DRUM * Drummond Central * eBay UK * easyJet *

Ebiquity * EE * Encyclomedia * Enders Analysis * Entropy * EssenceMediacom *

Ferrero UK Ltd * Future * Generation Media * Global * Google * Grace Blue *

Haleon * Havas London * Heineken * HSBC * IAB UK * IMA-HOME * IPG

Mediabrands * ITV * Jaguar Land Rover * Kenvue * Kimberly-Clark *

L’Oreal * Lead Digital Limited * Leith Agency * Lewis Silkin LLP * Little Black

Book * M&C Saatchi * Mail Metro Media * Marketreach Royal Mail * Mars *

Mattel UK * MBAstack * McCann London * McCann Manchester * Merkle *

Meta * MGOMD * Mondelez International * MORE ABOUT ADVERTISING *

MullenLowe * N Brown * NABS * Nationwide * Neighbourly * neverland * News

Media Association * News UK * Nomad Foods * Ocean Outdoor * Ofcom *

Ogilvy * OMG UK * P&G * Paramount UK * Pearl & Dean * PepsiCo UK & Ireland

* Pernod Ricard * Pinterest * Portfolio * PPA * Propeller Group * Publicis

Groupe * PwC * Radiocentre * RAPP * Reckitt * Research Live * Rightmove *

Route Research Limited * Royal Mail * RSA * Samsung * Sanofi Consumer

Healthcare * Saputo Dairy UK * ScotR * Shell * Sky * SMOORE * Snap Inc * Sony

Pictures * Spin Brands * Spotify * System1 Group * Tag Worldwide * Teads *

Telegraph Media  Group * The AA * The Aperto Partnership * The Beyond

Collective * The Gate * The Market Research Society * The Media Leaders *

The Open University * the7stars * Thinkbox TV * TikTok * Times Radio * Uber *

UKOM * UM UK & Ireland * Umbrella * Uncommon * Unilever PLC * VCCP *

Vinted GmbH * Vodafone * WARC * Wavemaker UK * Wella * WFA * Whistl

Doordrop Media * Zappi *  Zurich

If you haven’t booked your ticket yet – head here