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Our main event this week was the inaugural LEAD Scotland in Edinburgh!
Supported by STV, LEAD Scotland brought industry together with politics. It had a unique focus on the country’s advertising industry and its role in the Scottish economy and wider society. Delegates included a mix of business leaders from across advertising, the media and brands, alongside policy makers and political opinion-formers, who all came to hear about rebuilding public trust in advertising, the unique strengths of Scotland as an advertising market and how it can turbo-charge growth and entrepreneurialism in the country.
The event was chaired by our President Keith Weed and hosted by STV North Newscaster Andrea Brymer. Key speakers included Minister for Business, Fair Work and Skills, Jamie Hepburn MSP; STV CEO Simon Pitts; Mark Evans, MD Marketing & Digital, Direct Line Group; our CEO Stephen Woodford; Simon Watson, MD, Personal Banking, RBS; Shona McCarthy, CEO, Edinburgh Fringe Festival Society; and Cat Leaver, Director, Brand Scotland.
A huge thanks goes to all of our wonderful speakers, STV for their support and of course, all of our attendees.
Check out some photos from the event below.
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