Lionesses off to a roaring start!

It is fantastic to see the country host the Women’s Euro 2022 championships and really get behind the women’s national football team as they compete in the tournament.

So far, the Lionesses have won both of their opening games in Group A, confirming their place in the quarter finals after a 1-0 win over Austria and an emphatic 8-0 victory against Norway. They became the first team to score 7 and then 8 in a single game at a Euros (men or women) in history. England round off their group with their final match against fellow UK representatives, Northern Ireland tonight. The match kicks off at 8pm.

Ads in the run-up and during the tournament so far have focused on empowering, inspiring and encouraging women to get involved with the tournament and the sport. The campaigns are helping to unlock the potential of women’s football across the nation by driving interest and excitement.

It’s coming home!

Some of the world’s biggest brands have sponsored this year’s tournament, which is the 13^th edition of the Women’s Euros. The extra eyes on this year’s tournament and with the games being hosted in England will undoubtedly help to grow the sport in all aspects, whilst also inspiring women to take up football across the nation.

Check out some of the ads for the Women’s Euros that we love below:

EE’s, ‘Hope United’ campaign highlights all the problems a Women’s footballer faces, from injuries and abuse to periods and balancing work with having children. The campaign poignantly ends by calling on the footballing community to tackle ‘sexist hate’, one problem which stops with the men’s game.

Nike’s, ‘Never settle, never done’. This all-action campaign plays on the fact that the tournament is hosted in England with shots of Battersea Power Station and the White Cliffs of Dover. The ad champions the opportunity this has to influence women and young girls across our home nation to get involved with the game.

LinkedIn’s, ‘Follow in her footsteps’ ad shows the importance of having female role models, following ex-England player Carol Thomas, 67, in her journey and footballing career.