The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.



/ February 1st 2019
Data and E-Privacy

Here you can find further research into data privacy and cybersecurity which may shape future discourse and regulation.

ICO: GDPR 1 year on
This report from the ICO reflects on the impact of GDPR a year after its implementation, the work that the ICO has done to deliver its goals, and how the ICO’s priorities and focus will shift into 2020. The report is a useful insight into how GDPR has changed the digital data landscape for both the public and organisations and how the ICO seeks to support innovation in the data protection sphere.

The Privacy Paradox (I & II)
Brookings have carried out interesting research on ‘the privacy paradox’ – the idea that technology which threatens privacy has also increased it. While much of the debate regarding privacy on the internet has revolved around its erosion, this research also sheds light on how technology enhances privacy by bypassing human interaction when dealing with sensitive material.

OFCOM: Personal data, privacy and the Internet of Things
This research looks at the role of informed consent privacy law and practice and how this can be improved, with specific reference to the impact of the IoT. The report gathers insights from behavioural economics, consumer behaviour research, IT, law and psychology.

The Truth Behind Filter Bubbles: Bursting Some Myths
‘Filter Bubbles’ are states of ideological or intellectual isolation that may result from algorithms feeding us information we agree with, based on our past behaviour and search history. The concept has been gaining a lot of traction recently – from Facebook to Microsoft – but this research carried out by Reuters and the University of Oxford is one of the most detailed, critical and well explained explorations of the concept that we have seen.

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