The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Statement on Liz Truss’s resignation as Conservative Leader

/ October 21st 2022
Industry News Statements/Comments

Following the news that Liz Truss has resigned as Leader of the Conservative Party, we issued the below statement. Stephen Woodford, CEO, Advertising Association said:

“The past six weeks have been mired by political chaos, economic volatility and policy inaction. It is vital that whoever becomes the next Prime Minister urgently restores a sense of order and acts to alleviate the huge challenges facing the UK over the next two years.

Our sector faces pressing issues where we need the next government to make clear, evidence-based decisions. This includes HFSS regulation, the Online Advertising Programme, and the future shape of UK data protection law. We also need long-term planning and investment in areas like skills and apprenticeships, which will help secure the talent we need to ensure the UK continues to be a global leader in advertising.

We look forward to working with the new Prime Minister and Cabinet to help our sector weather the turbulent times and ensure we continue to play our vital role in the UK economy”.