The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week: UK Ads in Media 11.03.22

/ March 11th 2022 / Matt Bourn
Industry News

WPP shuts down Russian operations as it ‘condemns’ Ukraine invasion

Agency is working with Russian ‘people, clients and partners to consider all options including transfer of ownership and divestment’.

Cannes Lions bans award entries from Russia because of Ukraine war

Meanwhile, Ukrainian creatives will be welcomed free of charge.

On the ground in Ukraine: One agency shares its wartime experience

A week into Russia’s invasion of Ukraine, staffers at Kyiv-based ad agency Bickerstaff provide a window into daily life under fire.

Havas Ukraine Team Shares Experiences of Russian Invasion

Alena, Julia, Daria and Inna share stories of bravely supporting soldiers with meals, using creativity to aid the resistance and pulling together with their loved ones and community.

How marketers are pushing for workplace flexibility

While brands struggle to define what they mean by hybrid working, they could be missing out on a wealth of talent in search of meaningful flexibility.

Specsavers marks 20 years of ‘Should’ve gone to’ with ‘2.0’ campaign

Channel 4 and ITV will carry ‘Should’ve gone to’ moments.

What do advertisers really think of ITVX’s bold step into the future?

ITV intends to build for the future upon new streaming service ITVX.

Work Of The Week: Risk

It might have been Del Boy’s catchphrase in the British sitcom Only Fools and Horses , but “He who dares wins” is usually credited to the founder of the SAS, Sir David Stirling.

Samsung And Mother Take To The Night In Fashion-Centric Campaign

Collaboration with British Fashion Council introduces Night Mode videography.

‘Independent news’: initiative uses programmatic ads to bypass Russian censors

A team of more than 20 digital marketing experts have created the ads, which lead locals to responsible news outlets.

The sophisticated tech predicting if an advert will work

Back in 2007, Kerry Collinge, who works in marketing, found herself working on an unusual project featuring a drumming gorilla.

International Women’s Day: the best #BreaktheBias campaigns from brands and agencies

International Women‘s Day is upon us and brands all over the globe have been responding to this year’s theme, ‘Break the Bias’.

International Women’s Day: gender washing and the importance of male allies

On International Women’s Day 2022, Wavemaker’s Camilla Bruggen says we still have a long way to go when it comes to the representation of women in advertising.

VCCP Shows Us the Ridiculous This International Women’s Day

VCCP Sydney shows ‘The Most Ridiculous Thing on Shutterstock’ to #BreakTheBias this IWD.

Channel 4 bags Sainsbury’s for ‘largest ever’ Bake Off sponsorship deal

4Sales and PHD kneaded the package; Wieden & Kennedy to create sponsorship spots.

Campus Working Means Holding Companies Are Now More Than Stock Market Names

As agency brands consolidate on single sites, holding companies are no longer the dusty back office shells they once were.

Elvie partners Eva Lazarus to champion power of women’s bodies

Eva Lazarus and Mother have co-written an anthem.

Unilever stops adspend and McDonald’s ‘pauses all operations’ in Russia

Growing wave of brands have halted some or all of their activities in Russia.

P&G pulls advertising from Russia

P&G has suspended its Russian operations, including the removal of all advertising, media and promotional activity from the region following president Vladimir Putin’s invasion of Ukraine.

D&AD bans awards entries from Russia

Organisation U-turns on previous decision to accept entries from Russian companies as it pledges to support the Ukrainian creative community.

Campaign podcast: Industry reacts to the war in Ukraine

Ad and media agency chiefs discuss the support agency groups are providing staff in the country and how advertisers in the UK should respond.

‘The fear is indescribable’: testimonials of Havas staff in war-torn Ukraine

Four adlanders from a Havas affiliate in Ukraine shed light on their experiences of the Russian invasion.

Big six global agency groups bounce back by adding 32,000 jobs in 2021

The 8.5% increase in headcount followed 6% decline in 2020.

Digital transformation, ad spend, gender bias: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead.

Argos And Pinterest Partner To Launch The Mood Hotel

The&Partnership led work aims to bring upcoming interior trends to life.

Tinder “Green flags only” by Crispin Porter Bogusky

Friends with the ex? Only talks about themselves? Mum still does their washing? The dating world is full of red flags.

‘We’re in uncharted territory’: WFA chief on big brands pulling out of Russia

The chief executive of the World Federation of Advertisers, Stephan Loerke, spoke to Campaign.

APA raises more than £200,000 for Ukraine

The production body raised £196k in three days.

Brand values will be tested by war

As the conflict in Ukraine continues, brands will find it increasingly difficult to follow a neutral path.

Crisis in Ukraine: How Brands Are Stepping Up to Help

A frequently updated list of corporate commitments as Russia’s deadly invasion disrupts countless lives.

Government adds paid-for ads by scammers to Online Safety Bill

Ofcom will have power to impose fines of up to £18m, or 10% of annual turnover, for platforms that fall foul of bill.

McCann UK and Europe president Mark Lund to retire in May

Lund’s successor will be announced ‘in due course’.

Amazon invested over £68m in TV ads in the UK last year

The second largest spender among online-born businesses was Compare the Market at £60.3m, followed by Vinted, Google and Deliveroo.

Was Disney+ right to introduce an ad-funded tier?

Last week (March 4) Disney said it would introduce a cheaper ad-supported tier to its streaming service to help it reach its hefty target of 260 million subscribers by 2024.

Mark Read: I Want To Make WPP The Best Place That Menopausal Women Can Work At

Panelists at WACL’s discussion on menopause in the workplace urge employers to do more to support female employees.

High Five: UK

Saphire Favell and Ben Conway, creatives at McCann London, pick out five innovative and unique ideas that have recently caught their eye.

Secret Cinema journeys to space for Guardians of the Galaxy immersive encounter

The show is the first of three collaborations between Disney Studios and Secret Cinema.

Barclaycard Business “Hammers” by Droga5

Barclaycard Business gives your brain a good hammering with its philosophical approach to business.

Yannick Bollore on Havas’ ‘momentum’, M&A and staff escaping from Ukraine

Havas CEO talks to Campaign at Vivendi’s annual results when agency arm reported 10% revenue growth.

Three suspends Chelsea sponsorship deal after Abramovich sanctions 

Current deal is set to expire at end of 2022/23 season.

‘The impact will be huge’: sponsors review Chelsea FC deals after Abramovich sanctions

Telecom brand Three has suspended its £40m-a-year sponsorship deal with Chelsea FC after the club was hit by sanctions against owner Roman Abramovich.

The Drum Show relaunches with Ukraine information war specials

The Drum has relaunched The Drum Show with a multipart series on the information war around Ukraine.

People And Winning, Swindon and Hammersmith: A Few of Annette King’s Favourite Things

Creative Salon caught up with the Publicis Groupe UK chief executive to ask her some serious – and not so serious – questions.

Has Pinterest’s Milka Kramer just made a ‘career-limiting’ move?

Pinterest UK & Ireland’s boss Milka Kramer is embracing her Bulgarian heritage with a name change, a commitment to values in leadership, and celebrating difference as the picture-sharing platform launches new shopping tools in a highly competitive ecommerce market.

Why and how our Online Safety Bill will combat scam ads

Creative industries minister Julia Lopez says moving to a more ‘holistic system of regulation’ for online ads will help keep people safe from harmful, misleading or fraudulent examples.

Meet the copywriter behind pay gap bot that exposed International Women’s Day hypocrisy

On International Women’s Day, an anonymous Twitter ‘bot’ using the handle @PayGapApp took the internet by storm after it began sharing brands’ “fluffy” posts alongside data exposing their gender pay gap. The Drum caught up with one of the people behind it.

Irn-Bru “Taste debate” by The Leith Agency

What does the orange Scottish beverage even taste like? Irn-Bru decides it’s not worth arguing about.