This Week: UK Advertising in the Media 01.07.22

UK remains in top three most awarded countries at the festival.

Cannes Lions 2022: final UK winners’ table

UK companies brought home 85 Lions, including five Grands Prix, from the Cannes advertising festival.

My free pass to Cannes and what it taught me

Because I went for free to this year’s event, I was particularly determined to make the most of it, so here are five things I learned while there.

Super Cannes: Final Thoughts on the Lions

The Advertising Association has recognised the media companies and ad agencies driving real change in diversity and inclusion, as the industry sets out the next phase of its All In action plan, which was showcased in Parliament last week.

Campaign UK 40 Over 40 2022: winners revealed

It is the second year of the awards in the UK.

How cross-border collaboration can boost brands – while being a force for good

Creativity has never been stronger, but brand experts say marketers must work more closely with international partners to help them achieve long-term growth.

‘Avoid charity or inspiration porn’: how to better represent disability in ads

Channel 4 research recently exposed the UK’s woeful representation of disabled people in ads.

Guinness’s latest campaign spotlights Ireland’s love of summer

Guinness has shown how passionate Irish people are about the summer in its ‘Lovely Day For a Guinness’ campaign.

How advertising is addressing uncomfortable truths about its own industry

The Advertising Association has recognised the media companies and ad agencies driving real change in diversity and inclusion, as the industry sets out the next phase of its All In action plan, which was showcased in Parliament last week.

Ofcom reviews changing TV ad breaks

UK regulator Ofcom has said it will review the time and frequency of TV ad breaks, with results expected later this year.

WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients

CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.

Sports Direct champions women in football ahead of Euro 22 tournament

Sports Direct, alongside media company Copa90, has launched a multi-million-pound creative campaign to champion equality within football.

How TikTok will lean into culture, commerce and livestreams

TikTok has seemingly gone from strength to strength, propelled by changing behaviours during the pandemic.

Havas New York Leaders Discuss Allyship and Necessity of Advocating for LGBTQ+ Community

Executive leadership throughout Havas NY Village discuss the importance of queer allyship, the impact LGBTQ+ folks have had in their lives, and where they hope to grow as allies themselves.