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UK Advertising Industry Urged to Build on SXSW and Cannes Lions Successes
The UK Advertising Export Group (UKAEG) continues its work supporting UK companies to grow international revenues, with the return of its SXSW panel picker bootcamp for SXSW 2024.
‘Final warning’: turning adland’s climate pledges into action
In the first of three features this week looking at issues around sustainability and Ad Net Zero, Campaign delves into what action the advertising industry is taking to avert environmental disaster.
Threads first impressions: disorganised, simplistic, and fun
Within the first seven hours of its launch, Instagram’s Twitter competitor Threads surpassed 10 million users, according to Meta CEO Mark Zuckerberg.
UK Advertising Export Group launches bootcamp to help agencies thrive at SXSW
The SXSW panel picker bootcamp aims to help agencies find their voice at the conference
Imogen Fox: ‘Permacrisis’ leaves people seeking joy in small things
This matters to brands because it translates into a really clear business opportunity: you can make people’s lives better every day.
People and planet: driving tangible change
It is time for the advertising industry to drive progress and change for people and the planet. Here’s how…
Havas folds Cake and Jump brands into Havas Play
Rosie Holden, formerly chief executive of Cake, will lead the division.
After years of virtual events grabbing the spotlight, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?
NABS launches podcast to promote mental wellness at work
The podcast will launch with Bruce Daisley as its first guest and is part of NABS ongoing update to its proposition
Ocean Outdoor unveils Wimbledon experiences at Westfield and Battersea Power Station
Highlights will be shown on screens across 13 UK cities.
Mail Metro Media hires Edmunds for new video and podcast sales role
Guy Edmunds, the former sales director of The Guardian, has joined Mail Metro Media as media director of video & podcast, a newly-created role.
MullenLowe celebrates NHS’s 75th birthday with card campaign
The shop has been working with the NHS for six years.
System1 and ITV Research Reveals Secrets to Short-Term Ad Impact Success
New research from System1, the creative effectiveness platform, and ITV, has revealed the key ingredients of TV adverts that achieve short-term success.
Authored by Rhona Glazebrook and Janet Markwick, the IPA report, Shift happens, draws on in-housing research
Real lionesses roam the streets in ITV’s Fifa Women’s World Cup ad
The film hopes to rouse the country and bring the nation together again.
EssenceMediacom officially launches with new branding and second UK agency
EssenceMediacom will operate in 120 offices globally with a new brand identity, but will continue to operate as two slightly different brands in the UK. Global CEO Nick Lawson shares the details with Campaign.
Publicis spends €50m on ‘exceptional bonus’ for 45,000 staff to cope with cost of living
Upbeat group raises revenue forecast for second quarter in a row at Q3 results.
BBH Hunts for Diverse Minds as Creative Placement Scheme The Barn Opens Its Doors
The Barn is gearing up to launch its third year under the leadership of Tony Cullingham
Leo Burnett Wins Additional Scratchcards Business Following National Lottery Win
Leo Burnett was recently appointed to deliver creative advertising services across both Good Causes and the National Lottery brand work, and will now take on the additional responsibility of Scratchcards
Waitrose “New lower prices” by Adam & Eve/DDB and Grand Visual
Waitrose highlights its price cuts with a 3D billboard in Westfield White City.
Are advertisers missing an ‘open goal’ with the Women’s World Cup?
Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners.
WPP opens creative campus space in Manchester
Campus will house eight WPP agencies.
Cadbury “Time to call TimeOut” by VCCP London
In its first major campaign for TimeOut in 30 years, Cadbury depicts when it’s time to “Call TimeOut” on the everyday stresses of life.
Ocado Offers Moments Of Inspiration In New Campaign By St Luke’s
The online supermarket makes use of light humour
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