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Boris Johnson, Twitter, Nike: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Margaret Jobling appointed as ISBA’s next president
Margaret Jobling, chief marketer at NatWest, has taken over as president of ISBA, succeeding Peter Duffy, chief executive of Moneysupermarket.
Former Group M leader becomes inaugural Origin CEO
Tom George will assume full-time leadership of the project as it moves into a build and test phase.
Five things the AA is taking away from Cannes 2022
Hearing new voices and meeting those with fresh perspectives reminded us that there continues to be much to learn.
Why more advertisers will see Amazon as a brand builder
Amazon presents an attractive proposition for advertisers wishing to harness Amazon’s consumer data insight in multiple channels including the TV streaming space.
EE Tackles Online Sexist Hate Ahead Of UEFA Women’s Euro 2022
Saatchi & Saatchi and EE unveil Hope United 2022, a multi-million-pound campaign that will see a team of elite footballers unite to tackle online sexist hate.
Sir Patrick Stewart Gives Leaving Speech In Yorkshire Tea Spot
Actor Sir Patrick Stewart is the latest Yorkshire legend to star in Yorkshire Tea campaign from Lucky Generals.
Sorrell: ‘Ad industry needs clear plan from Tories and quick appointment of new PM’
Prime minister Boris Johnson’s resignation and eventual departure may have significant consequences for Britain’s advertising and marketing agencies.
How Boris Johnson’s reign reshaped the advertising industry
As Boris Johnson resigns, we revisit the policies introduced under his steerage that have had the biggest impact on the advertising industry.
Should brands divert adspend to price cuts?
The government seems to think it’s an idea worth shouting about. Does anyone else?
New prize categories unveiled for Campaign Ad Net Zero Awards
Two new prizes have been launched for the inaugural Campaign Ad Net Zero Awards, focusing on international environmentally driven ads and sustainable working within UK advertising and media companies.
Sustainability at Cannes Lions: the highs, the lows and the possibilities
Much of the dialogue at the Cannes Lions International Festival of Creativity revolved around sustainability.
Why Advertising Must Bake Sustainability into the Everyday
It’s time for agencies to use the power of creativity to save our planet, says Steven Halliday, business director at creative agency adam&eveDDB.
Agency leaders must tackle burnout or ‘risk talent exodus’, IPA president warns
Wellbeing initiatives and flexible working policies do not address the root causes, according to Julian Douglas.
Matt Payton takes over from Ian Moss.
How Do We Turbocharge British Creativity?
We asked a number of creatives to gauge where they see British creativity today and how it can be boosted further.
Nike “Never settle, never done” by Wieden & Kennedy London
Speed, agility, technical ability and confidence are some of the traits of the best footballers in the world and Nike is displaying these in an ad celebrating the Uefa Women’s Euro 2022 tournament.
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