This Week: UK Advertising in the Media 12.05.23

All In data shows anti-sexual harassment progress in workplace 

Nabs chief Sue Todd praised progress, but said there was still work to be done 

Inclusive Workplace With Increased Sense Of Belonging: Data From The All In Census 2023 

The survey had 19,000 participants, making it the largest of its kind undertaken by any UK industry. 

All In 2023 Census Tracks Industry’s Progress Towards Inclusive Workplace 

Data from 19,000 participants to help inform next wave of actions. 

What now for hybrid working? GroupM and C4 join The Media Leader at All-In Summit 

The second All-In Census results are set to be revealed on Thursday, including fresh data on what advertising and media professionals feel about hybrid working. 

Ads still cast more men than women despite diversity push 

Large-scale face-recognition study finds 60% of people in video ads last year were male. 

CMO tenure falls to lowest level in more than a decade 

CMOs at B2B businesses have a longer tenure than their B2C counterparts, new research shows. 

Mediahub’s ‘carbon-killing algo’ claims to solve attention-value paradox 

IPG Mediabrands agency Mediahub is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time. 

Work Of The Week 

The best creative, curated. 

Argos gives voice to Charlie Cooper and Ruth Bratt in new campaign 

The campaign was created by The & Partnership. 

LinkedIn CMO: ‘Marketers should embrace being business leaders first’ 

LinkedIn’s marketing boss believes marketers should work more collaboratively, and shares what she hears recruiters are looking for from marketing leaders today. 

How TikTok is leading the new era of creative direction for TV ads   

With Gen Z’s broadcast TV consumption down by two thirds in a decade, and marketing budgets squeezed, TV ads need to adapt and work harder than ever. 

Is adland as out of touch as Saatchi & Saatchi’s recent research concludes? 

The agency’s new report suggests that agencies and their clients don’t know consumers as well as they think they do. 

UM hires new UK and Ireland CEO 

Kara Osborne will join from Dentsu. 

Festival fever: how brands can stand out this festival season 

Six guidelines to ensure people don’t remember your festival activation simply as ‘some free stuff’ or ‘just another bar’. Or, even worse – don’t remember it at all. 

Meta tests generative AI ad tools 

Social media firm’s new AI Sandbox includes AI-enabled text and image editing tools, which it plans to roll out to its advertising toolkit later this year.