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Govt’s £354m account dwarfs 2021 media pitches
The UK Government’s media-buying account was worth more than the next two largest media account moves in 2021 combined, according to the UK edition of COMvergence’s Media Agency New Business Barometer report.
Alex Mahon: Channel 4 is thriving — why sell off a national treasure?
As a television company that prides itself on its news and current affairs coverage, Channel 4 would always rather be reporting the headlines than being in them.
Campaign Media Awards 2022: winners revealed
Channel 4, MediaCom, Starcom and Goodstuff were among the big winners at the Campaign Media Awards 2022, which took place at The London Hilton on Park Lane.
The Big TV Festival: ‘TV is not dead, TV is having fucking babies’
ITV, Channel 4 and Sky plan to collaborate “much more” in future to “take the fight to digital”, a panel featuring the UK’s three biggest commercial broadcasters has heard.
Meet the marketers turning the tide on ageism
Brands are often accused of being too ‘youth focused’, but some are trying to bring about change, starting with seeing consumers aged over 50 as individuals.
P&G vs Dole: Is modern marketing compatible with a sustainable world?
Top marketers at FMCG giant Procter & Gamble and fresh fruits and vegetables company Dole Sunshine Company debate whether today’s marketing can drive a sustainable future.
This week’s work is a fabulous celebration of modern production techniques.
Asos, M&S, Weetabix: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mother delivers unexpected message for Richard Curtis campaign group
Make My Money Matter raises awareness of how UK pensions contribute to logging.
‘We’ve forgotten what used to be normal’: a Ukrainian designer’s story from the frontline
As the devastating conflict in Ukraine continues, The Drum has been speaking to advertising professions across the country.
Advertising Week Europe Announces Programme for Job Seekers Affected by the Pandemic and War
At Advertising Week, we know that the past two years have seen many people furloughed, made redundant or leave the marketing industry.
Sainsbury’s ‘eye-catching’ recipe crowned most effective ad of February
Sainsbury’s magazine recipe scored in the top 30% of UK ads for its ability to grab attention, as well as in the top 25% for building salience and the top 10% for brand cues.
C4 fiasco is just the latest sign of government’s contempt for media
A policy no-one in the industry wants, driven by a minister with little understanding of our sector, is just the latest example of how cheaply people in UK government regard media, writes the editor.
Economic growth, marketing investment, own-brand products: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
The Or Unveil First Campaign For Gorillas
The creative marks the brands first year operating in London.
It’s our brand: Ukraine’s government turns nation’s bravery into biggest cultural export
Created by Kyiv-based Banda, the large-scale project by the Office of the President of Ukraine and the Government of Ukraine focuses on the nation’s bravery and will appear in 15 countries worldwide.
Investor view: Agencies should be cautious but still optimistic during Q1 reporting season
The Ukraine war, inflation and the resurgence of Covid are all reasons to worry.
Brits face conundrum: they dislike data collection but want personalised ads
Report highlights concerns that people have about businesses respecting their personal data.
‘Worrying’: Marketers react to Channel 4 privatisation
Brand leaders have questioned the government’s decision to push ahead with the privatisation of Channel 4, with some fearing it could impact creative effectiveness.
What you need to know about the Warner Bros Discovery merger
With Discovery’s merger with AT&T complete, The Drum wraps up the key details from the landmark deal you should know.
Sustainability x Advertising: Every Brief is an Opportunity to Change Behaviour and Attitudes
Purpose Disruptors’ Lisa Merrick-Lawless, Jonathan Wise and Rob McFaul on why we all need to raise ambitions and have honest conversations when it comes to using creativity to tackle the climate emergency.
The&Partnership And Skittles Announce Squishy Cloudz
The creative urges consumers to squish the squishy.
IPA: optimism at eight-year high but dark clouds loom as Ukraine crisis worsens
The latest IPA Bellwether Report paints a picture of post-lockdown recovery, but the cost-of-living crisis and Russia’s invasion of Ukraine darkens the palette.
Brands ‘gearing up for growth’ as marketing budgets hit eight year high
Brands are spending more on marketing as the end of the pandemic increases confidence, but there are clouds on the horizon as pressures from the Ukraine war and inflation mount.
‘A transformational job’: how PPA’s CEO Sajeeda Merali is building for future
Sajeeda Merali, chief executive of the Professional Publishers’ Association (PPA), talks to The Media Leader about her forward-looking vision, starting out in publishing and observing Ramadan.
‘Confident’ Publicis shrugs off global jitters with 10.5% growth in Q1
However, French agency group won’t upgrade forecasts because of economic uncertainty.
Inside TalkTV’s plans to commercialise, attract advertisers and shake ideological concerns
News UK’s broadcasting boss Scott Taunton says TalkTV has failed if it’s perceived as ideological after day one.
Tesco CEO: Marketing is ‘more important than ever’ amid cost of living crisis
Tesco has reported “good progress” on the four strategic priorities it laid out in October, with improved value perception, Clubcard penetration and an expanded convenience proposition.
ASA bats out KP Snacks for aiming HFSS ads at children
KP Snacks’ sponsorship of The Hundred cricket tournament has come unstuck after the Advertising Standards Authority (ASA) ruled that the promotion of products high in fat, salt or sugar (HFSS) had directly targeted children.
We need to build trust, not education, in online advertising
People trust banks and they don’t need to be educated about what exactly they do with our money. How we pay for online media with advertising should be the same.
It’s awards season, but as the industry weathers shrinking budgets, a talent crisis, and the world is battered between one crisis and the next what is the role of awards in advertising today?
Rightmove turns a scarecrow into a woman following her dreams
The campaign has been created by Fold7.
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