This Week: UK Advertising in the Media 16.12.22

2022 in Retrospect: Did Adland Match Its Sustainability Promises

LBB’s Zoe Antonov spoke to experts across the industry to find out what progress has been made in regards to agencies and brands’ commitments to the environment, as well as what 2023 holds

Ad fraud is a repeat that TV doesn’t need

There is rightly so much excitement about connected TV with new entrants, new products and new advertising opportunities. But with bigger audiences comes the threat of greater ad fraud.

Retail media and CTV forecast to shine in cooling UK ad market

Group M forecasts adspend growth will reduce by nearly four percentage points in 2023 as brands brace for recession.

Helen Edwards on why today’s marginal behaviours are ‘tomorrow’s pot of gold’

By examining the tension between intense early adopters and mass market resistance, marketers can identify which disruptive behaviours will go mainstream.

Cleaning up social media: is decentralising content moderation the answer?

Mastodon and Bluesky are offering a future of the internet where users are placed in charge of their own content moderation. Is it workable for big social media platforms?

Work Of The Week

The best creative, curated

What I Learnt In 2022, By Ian Darby

Life is never boring but 2022 had more drama than most years. Here’s what some industry leaders learnt this year.

Charity, creativity … aristocracy? 2022’s agency Christmas cards

Vote for this year’s best agency Christmas card.

Have We Reached Peak Purpose?

Purpose has long been a staple of advertising campaigns but some suggest that it might be beginning to lose its impact.

More Than The Sum Of Its Parts: Publicis Groupe UK’s 2022

From strong growth across its agencies, to award-winning work and a compelling central culture, Publicis Groupe UK can look back on another successful year

Vote for your marketing campaign of 2022: Quarter-final

It’s quarter-final time! There are now just eight campaigns left. Vote for your favourite to help it get through to the semi-final.

Sainsbury’s to invest £50m in lower prices as discounters gain market share

The latest on household data by Kantar.

The 2023 Agenda: Clarity needed on the government’s GDPR overhaul

Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.

World Out of Home Organization creates Global Sustainability Task Force

The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.

David and the Goliaths of media: what can we learn from each other?

Davids are disruptive and agile; Goliaths can crowdsource insights, provide stronger measurement, and bet big on traditional advertising.

Where the media R&D cuts are likely to fall this recession

Budgets for research and experimentation in emerging platforms might now face the chop, warns Omnicom Media Group’s chief market analyst.

Clear Channel UK installs 100th ‘Bee Bus Stop’

Clear Channel UK has now installed 100 Living Roof bus shelters in cities across the nation, the outdoor media company has announced.

Yahoo agrees digital outdoor deal with Global’s DAX

Yahoo has announced an outdoor integration with DAX, Global‘s digital advertising exchange.

‘Not a blip’: digital now two-thirds of OOH ad revenue amid 13% growth

Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.