The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week: UK Advertising in the Media 21.07.23

/ July 21st 2023
Industry News

Out of Home Advertising: Unlocking Investment in Infrastructure

Between 2008 and 2021, the Out of Home advertising industry invested £1.1 billion in social infrastructure across the UK.

LEAD Scotland Returns to Debate Advertising and Politics

The Advertising Association in partnership with STV and The Marketing Society will hold the industry-wide summit on September 14th at the National Museum of Scotland in Edinburgh

Marketing Week and Advertising Association to celebrate organisations opening up industry to new talent

The award looks to recognise organisations that have opened up marketing to  diverse talent who might not otherwise have considered the industry an option.

Alzheimer’s Society Print Ad Shines Light On Major Research Breakthrough

The tactical work was created by New Commercial Arts

Campaign Podcast: ISBA and Purpose Disruptors debate ‘advertised emissions’ | Latest ads reviewed

ISBA director General Phil Smith joins Purpose Disruptor co-founder Jonathan Wise to debate the best way to track carbon impact and the ad industry’s wider responsibility to avert climate change.

UK Companies Ramp Up Investment in Sales Promotions to Record Levels Reveals Q2 2023 IPA Bellwether Report

Sales promotions budgets revised to their highest in the 23-year history of the IPA Bellwether Report, signalling behaviour by businesses to support consumers through cost-of-living crisis.

Publicis ups pressure on rivals as ‘double-digit’ growth in media powers Q2

Organic revenue rose 7.1% for second quarter in a row despite economic uncertainty.

Marketing Has Been Barbie-fied and It’s Worked

LBB’s Nisna Mahtani speaks to MG Empower, M&C Saatchi Fabric and Milliways about the buzz of the upcoming Barbie movie and what marketers can learn from the pink phenomenon that’s taken over.

Ocean Outdoor Brings SPACE INVADERS World Playground to Europe

TAITO and Google unite gamers with new AR game

Brands begin to ramp up Women’s World Cup activity as kick-off approaches

Budweiser, Weetabix and Unilever are among the brands throwing their ad spend behind the upcoming Women’s World Cup. An eclectic mix that shows the opportunities brands find in women’s sport.

The More Things Change, the More They Stay the Same

Mike Alhadeff, senior strategist at AMV BBDO on the meaning of change in advertising and brand strategy

Movers and Shakers: BBH, Mindshare, House 337, TMW, Above & Beyond, MSQ and more

Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.

Inclusion is more than just a ticket to awards success: it transforms lives and changes culture

Patrick Kane shares his reflections on Cannes Lions for Disability Pride Month and considers how the industry can continue to push toward inclusivity.

Kraft Heinz, Tesco and ITV top Marketing Week Awards shortlist

HSBC, Specsavers, Trainline and the BBC have also racked up multiple nominations for the 2023 Marketing Week Awards, while VCCP, BBH, Mother and VMLY&R/The Pharm and are among the most shortlisted agencies.

NatWest CMO Margaret Jobling: ‘Consistency is underrated’

Speaking at Marketing Week’s Leadership Summit, Natwest’s CMO details how she overhauled NatWest’s marketing function and her personal growth lessons.

adam&eveDDB and Bountiful Cow Appointed by Real Estate Advisor Savills

adam&eveDDB is appointed as lead creative and Bountiful Cow as media agency

House 337 Unveils New Dedicated Sports Practice

Leading the sports team at House 337 are agency veterans Josh Green, Henry Nash and Lauren Estwick