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In a fast world, we need more slow brands
Global brands and businesses need to reduce speed now if they’re serious about sustainability.
Media Week Awards are open for entries
This year’s event will take place in London in October.
As subscriber numbers crater, Netflix mulls cheaper advertising-driven plans
The video streamer’s recent earnings show stress of growing competition, sharing of accounts, and geopolitical tensions.
War in Ukraine impacts Omnicom revenue, operating profit in Q1
The holding company still posted nearly 12% organic growth in the quarter.
This is how we are tackling the cost of living crisis
As an industry, we need to respond to the cost of living crisis with emotional intelligence and humanity.
McKinney Is Helping Mums Level up Their Portfolio for Mother’s Day
Agency launched the Strengthen the MomForce program in 2021.
Dentsu Removes Barriers to Enter the Advertising Industry with New Apprenticeship Program
Program provides hands-on career training for industry newcomers with diverse backgrounds including those without college degrees.
Earth Day Canada Invites Everyone to Call in Sick with Eco-anxiety
Remedy Together from Sid Lee highlights the negative effects climate change has on mental health.
B2B’s digital transformation journey: they’re only human, after all
B2B buyers are people too, but the digital customer journeys created for them rarely reflect that. So what can B2B marketers learn from the world of B2C?
As TikTok takes over from Facebook, ‘non-perfect’ advertising is here
TikTok is fast becoming a contender for the top spot among the biggest social media platforms.
Why my dyslexic thinking is a skill – not a disability
Creativity thrives on finding different ways of thinking, so why do we stigmatize dyslexia, instead of seeing it as a skill?
As Netflix subscribers plunge, here’s what its new advertising model could look like
The Netflix empire is shrinking after 10 years of successive growth – a sign that competition is heating up in the streaming space.
Isla launches carbon measurement platform for sustainable events
The platform is part of the fight to help the industry transition to net zero.
Levelling Up The Race In The Marketing Industry
There are lessons from track and field on how to attract and retain diverse talent, argues the CEO of School of Marketing.
What Does the Future of Advertising Hold in a Time of Extreme Innovation and Challenge
The Advertising Producers Association got together creatives and experts from the industry to take a peek at what the future holds for the industry at a time of unprecedented change and need for creative solutions beyond borders, writes LBB’s Zoe Antonov.
P&O is the rare reputation crisis that really does matter
The damage P&O Cruises has suffered from P&O Ferries’ mistakes cuts to the core of the business, and leaves the separately owned brand with four options.
Energy firms see brand health tumble amid ‘deteriorating’ customer service
All of the ‘Big Six’ energy companies, plus up-and-comer Octopus Energy, have seen the health of their brands take a hit since the onset of the energy crisis more than six months ago.
Virgin Atlantic “I am what I am” by Lucky Generals
Virgin Atlantic lands a love letter to its people in a 60-second TV ad by Lucky Generals.
Today the world celebrates the Earth.
Top agencies rally together for Earth Day as part of #ChangeTheBrief Alliance
Mindshare, Adam & Eve/DDB, M&C Saatchi and Havas are among the companies dedicating Earth Day to learning about how the industry can have a positive environmental impact.
Earth Day 2022: initiatives from brands that stood out
Here’s a round-up of the best activity for Earth Day 2022.
Ads are coming to Netflix: What do top media buyers and analysts think?
Industry leaders across Asia, Europe and the US respond.
Unilever will no longer market food and beverages to children
Its food and refreshment brands will not use influencers who appeal to children under 16.
The Drum Awards for Digital Advertising winners revealed: see the best digital ads of 2022
The finest digital advertising campaigns, teams and talent of 2022 have been rewarded at The Drum Awards for Digital Advertising.
Why Channel 4 must not be privatised: advertisers don’t want a Sky/ITV duopoly
Creating a TV market duopoly will weaken advertiser and agencies’ trading stances and therefore the output of our marketing efforts, writes BT’s media manager.
This week’s round up of top creative work features a slam dunk for Hennessy, a global drive to call in sick for Earth Day and Movember’s ‘Non Fungible Testicles’, writes LBB’s Ben Conway.
TalkTalk Announces Faster Speeds In Comical New Spot
The&Partnership Manchester creates spot for TalkTalk to announce its new full fibre broadband speeds and build on its ‘making sense’ brand positioning.
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