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UK adspend growth forecast slashed by AA/Warc
The downward turn includes a fall in social media spend.
WFA says marketing is not moving fast enough on climate change
New research from the WFA and Kantar points to marketing’s role in driving sustainable behaviors – but marketers don’t have the skills to back it up.
What Brands Can Learn from Diageo’s Sustainability Journey
This Earth Day, the beverages giant talk about the lessons they’ve learned, how an innovation gap drove them forward and how they’re steering clear of greenwashing.
Media Business Course 2023 opens registrations
The Advertising Association’s Media Business Course (MBC) will return in summer 2023 to the Grand Hotel Brighton.
Editor-in-chief of British Vogue has ‘turned down ads’ over inclusivity
Edward Enninful says he was told ‘inclusivity equals downmarket’.
Les Binet: Long-term brand building plus creative advertising is the key to firmer pricing
Brand building gives companies greater flexibility in setting the prices that customers will pay, but the strategy requires commitment, says Les Binet.
KLM pulls ‘Fly Responsibly’ ads after greenwashing lawsuit
The Dutch airline has scrapped an ad campaign telling customers to ‘Fly Responsibly’ after law firm Client Earth accused it of greenwashing.
Why AI is different now: we’re the ones being trained, not the machines
Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is.
Hello Year Three: It’s Our Birthday
Creative Salon is two years old this week and rocking. We want to take the opportunity to say thank you for getting us this far and remind you why we’re here.
A food and drink theme runs through this week’s best creative work from around the world, as well as some more socially conscious spots, writes LBB’s Nisna Mahtani.
Corona foreshadows its transition to solar energy with illuminating imagery
Bottled beer brand Corona is acting as a ray of light in renewable energy by promoting its transition to 100% solar power in its breweries from 2024 onwards.
Adam & Eve/DDB hires Helen Andrews as CEO as Tammy Einav becomes exec chair
Miranda Hipwell has also been promoted to chief client officer.
Most Creative Marketers: Emma Botton
Tesco group brand, proposition and marketing communications director talks Clubcard, creativity, cost-of-living, and customers.
Agencies paying less attention to mental health, Great Pitch Poll finds
However, more agencies are enforcing ways of reducing burdens, such as no emails at weekends.
UK Government to ‘create a regulator overseeing Big Tech’ in draft bill
The UK Government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.
The Earth Day campaign ‘reclaiming the commercial break’ to change consumption habits
A campaign by advertising reform group Purpose Disruptors imagines how we might change our habits for the sake of the planet.
How Adland Is Tackling the Environmental Impact of Its Media Buy
Experts from the Advertising Association, EssenceMediacom UK, Wavemaker, Starcom, dentsu, Media.Monks, Ocean Outdoor and Clear Channel discuss the challenges of and solutions for reducing the carbon usage of the media buy.
The 5 biggest issues facing media execs in 2023 according to the WFA
The new WFA Media charter reflects the major issues advertisers have to address in 2023.
Addressable TV ads, sustainability, loyalty: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
Pets At Home Celebrates UK Pet Lovers In Latest Campaign
The&Partnership updates Pets At Home’s brand identity and creative platform.
WPP delivers 2.9% organic growth in ‘positive start’ to year
Holding group says it remains on track for 3-5% growth over 2023.
IPG underperforms vs other groups with 0.2% fall in organic revenues
UK agencies outperformed US operations.
Social media ad spend drops for the first time
The sharp decline in spend in the second half of 2022 coincided with social media companies such as Meta and Snap reporting declining demand from advertisers.
Government stops short of gambling ad ban but demands more action on targeting
The government’s long-awaited gambling white paper, released today, has called for more action from the industry on targeting, promotions and data use.
Revealed: Winners of The Media Leaders Awards 2023
Karen Stacey, CEO of Digital Cinema Media (DCM), Zenith UK, and Ozone each took home two awards at the Media Leader Awards, while Jeremy Bullmore was awarded posthumously for his massive contribution to the advertising industry.
BT’s Laura Dexter: sustainability is still not as high on the agenda as it should be
The telecoms giant’s head of brand capabilities tells The Drum why education is key to actioning sustainable transformation.
WPP CEO Mark Read: ‘I wouldn’t be here now if it were not for Jeremy Bullmore’
WPP’s CEO Mark Read said he would not be where he is in his career without the influence of Jeremy Bullmore, who was given a special posthumous award by The Media Leader for his outstanding contribution to advertising.
The Fishbowl: Matt Salmon, Snap
The Media Leader’s interview series asks the media industry’s top salespeople 10 revealing questions, drawn from our fishbowl. The questions will be drawn at random and contain some tricky posers set by the commercial chiefs themselves. This week is Matt Salmon, director of UK sales at Snap.
Going For Green: Is The Ad Industry Moving Forward On Climate Crisis?
We ask if the industry is gearing up for a serious reckoning with climate impact.
“Advertising Is Making Our Climate Emergency Worse”: How Can We Serve the Future?
The Purpose Disruptors Earth Day Advertising Summit revealed why Brian Eno is excited by “the biggest movement in history”, how to talk about elephants and many more provocations for a brighter future, writes LBB’s Alex Reeves.
The first major TV campaign for The Woodsman Whisky celebrates the woodcraft at the heart of the product.
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