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Media Week Awards 2022: winners revealed
OMD UK, MG OMD, Ozone, ITV, and Channel 4 were among the big winners at the glittering Media Week Awards 2022, which took place at the JW Marriott Grosvenor House London on Park Lane.
Tesco ‘Love Stories’ Scoops The 2022 UK Grand Effie
Brands awarded Gold include – Aldi UK, Anusol, ITV, KFC, McDonald’s, Mini Cheddars, and Very
Brands’ hiring intentions drop to lowest level since early 2021
More than a quarter of brands intend to increase their workforce over the next three months, while 18% anticipate job cuts, exclusive data reveals.
We will champion talent, sustainability and trust in media
We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry.
Diwali 2022: watch all the best ads, from Coke, Cadbury and more
As we get ready to celebrate Diwali, we take the opportunity to recap how brands are marking the occasion this year.
The best creative, curated
‘Confusing’ environmental claims are damaging brand reputations, says ASA research
New report shows consumer confusion around meaning of ‘carbon neutral’ and ‘net zero’.
It’s time to deploy behavior change campaigns to tackle the climate crisis
Matt Bourn, director of communications at the Advertising Association (AA), weighs in on why we need to start tackling the climate crisis through communications.
Uber has launched an advertising division revealing several ad formats for advertisers.
Tourism Australia “Come and say g’day” by M&C Saatchi Sydney
A toy unicorn named Louie and a stuffed kangaroo called Ruby forge an unlikely friendship as they make their way around Australia to see the sights.
Industry bodies react as Rishi Sunak clinches Tory leadership
IPA hopes for an end to ‘political turmoil that has caused so much damage to the country’.
‘Reasons for optimism’: what the industry makes of Rishi Sunak as prime minister
As the UK gets ready for its third prime minister in the space of seven weeks, The Drum asked ad industry trade bodies for their thoughts on yet another leader. Here’s what they had to say.
Rishi Sunak as prime minister: what his policies mean for your marketing business
What brands and marketing businesses need to know about next PM’s economic policies and how he intends to reverse the chaos of Liz Truss’s 45-day reign.
Thinkbox CEO: Volatility causing ‘most pain’ for advertisers
Thinkbox CEO talks about what the vital fourth quarter has in store for TV advertising and what Netflix’s upcoming ad tier means for commercial broadcasters.
Trainline finds rhythm and choos with Craig David collaboration
The R&B star is nudging fans to travel by rail in his new song ‘Better Days (I Came by Train)’.
What Metrics Work For Measuring Effectiveness Today?
Not sure which metrics to measure effectiveness with? We speak to a number of industry experts to find out their approaches
Christmas spending, metaverse, own-label: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
There Are Over 500 Unique Reasons to Fly in British Airways’ Unique Campaign
Uncommon’s first work for the airline includes over 500 unique print, digital and outdoor executions and over 32 different short films to reflect the individual reasons people travel
Marketoonist: 20 years of marketing in 20 cartoons
To celebrate the Marketoonist’s 20th birthday, we asked its founder, Tom Fishburne, to select 20 cartoons that sum up some of the key moments in marketing over the past two decades.
Digital ads won’t be immune to spend cuts, IAB warns
Digital advertising will not be “immune” from tightening marketing budgets, IAB’s UK chief has warned after the market surged by 15% in the first half of 2022.
Omnicom recruits MediaLink’s Kathleen Saxton to be its first CMO
US group wants to connect its agency capabilities more closely.
YouTube ad revenue declines as brands cut budgets
Advertising revenues falter across Google properties in Q3 as tech giant feels pinch from tough economic climate.
Sky Media seeks partners for adtech innovation push
Two-day ‘sprint’ event in January to scope out opportunities for new ad products.
Small and mid-sized FMCG brands heading for ‘price war’ with private labels
Supermarket private labels increased their share of food sales from 35.8% in the second half of 2021 to 37% in the year to May 2022, according to new data from IRI.
Skilled women will abandon media unless we flex up
By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.
Globetrotting Nescafé campaign celebrates coffee-lovers the world over
Beverage brand Nescafé has hit the road for a geographically-ambitious promotion that saw producers travel to three continents over 22 days to explore the cultural quirks behind the simple act of brewing a cup of coffee.
Hearst UK hires Tortoise co-founder as CEO
Katie Vanneck-Smith takes the helm of the magazine business in December.
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