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The year ahead for ad agencies: purpose, diversity, sustainability
After a number of years of existential angst, advertising agencies had almost too much work to deliver in 2021. There certainly was a paucity of workers to go around. In 2022 agencies must ensure their workplaces and their culture attract and retain bright and diverse talent at all levels.
MediaLink pulls the plug on CES 2022
Major brands, agencies and tech companies have canceled their in-person attendance in the past 48 hours due to fear over the Omicron variant.
Sky, Baileys and Co-op top December’s highest rated UK ads
Ad ranking database System1 has shared its highest-ranked UK December 2021 creative.
London Ushers in 2022 with Innovative Broadcast Performance
Jack Morton helps create Mayor of London’s spectacular show of live fireworks, lighting, drones and performances
To illustrate the cinematic capability of the advertised phone, we’re shown what appears to be a scene from a movie in this excellent commercial directed by O Positive’s David Shane.
Planet Fitness: “Feel Fitacular”
Jeff Meacham fronts this entertaining US commercial for Planet Fitness directed by Biscuit’s Andreas Nilsson.
What’s on the Agenda for 2022? Trust, Inclusion, Sustainability and More
The Advertising Association is on a mission to raise the profile of the industry’s positive social contribution and to help members navigate uncertainties ahead, CEO Stephen Woodford tells LBB’s Laura Swinton
An Apple Watch Can Save Your Life in an Emergency, Demonstrates Tense Ad
Spot uses real 911 call footage and calming imagery to powerfully hit home its point, writes Addison Capper
Five trends that will reshape media in 2022
From developments in the metaverse, to the rise of retail media and the search for effective measurement, Marketing Week picks the trends that will take shape this year.
Goodstuff founders sell agency to US ‘challenger’ group Stagwell
UK’s second-largest independent media agency sells to US-listed group.
The year ahead for media: going old school
There are encouraging signs in the sector, but it must ensure that it doesn’t lose sight of what its audience – and, of course, its advertisers – want.
Radio adspend recovers to pre-pandemic levels
Healthy outlook for radio ad revenues, while cinema and OOH take smaller positive steps.
Display adspend outlook showcases robust growth
Strong recovery in consumer spending and government health messaging is fuelling display ad growth.
Ad of the Day: Heineken 0.0 spot says a long overdue cheers to non-drinkers
Heineken has revisited periods in history where it was socially unacceptable to cheers without alcohol for its latest Heineken 0.0 ad.
Campaign UK Agency of the Year Awards: shortlists revealed
Many categories are fiercely contested, with winners due to be announced at an awards dinner on 22 February.
Twitter UK reveals its most creative brand campaigns of 2021
McDonald’s, ITV, Aldi, Cadbury and Netflix among those that tapped into the creative power of Twitter in 2021.
After a year of closures and crises, what’s the hope for ad schools in 2022?
The last 12 months have been tumultuous for ad schools, with The Watford Course shuttering and the School of Communication Arts warning it was in danger of a similar fate. So what hope in 2022? The Drum sat down with ad school leaders, in-agency educators and the independent training body Brixton Finishing School to review the current state of play.
To reach new talent, we’re going to have to use new rules
As the industry searches for ways to shore up its greatest asset, Marc Nohr puts forward a new approach to recruitment.
Pinterest business boss urges brands to chase trends, not fads, with ‘cheat sheet’ report
The Drum catches up with Pinterest’s director of business marketing, Visha Naul, following the release of its Pinterest Predicts 2022 report, which she calls a ‘cheat sheet’ for advertisers
A lack of media transparency is hurting brands. Here’s what they can do about it
Grey revenue is still very much the norm and unless advertisers are willing to seek meaningful change, chances are that the inertia will remain ongoing for years to come.
Corona Sunbrew: “Born on the Beach”
Sunbrew, a wholesome new alcohol-free beer from Corona actually contains Vitamin D which, for a short while in mid-2020, was going to save us from Coronavirus… a disease that it’s worth pointing out, for legal reasons, has absolutely nothing to do with the advertised product!
How brands can help turn the public’s sustainable intentions into action
Dr Jane Leighton, head of behavioral consultancy Behave, details how advertisers can nudge people into more sustainable practices as we enter a pivotal time for global warming.
France mandates car ads must urge viewers to walk, cycle or take public transport instead
Authentic brands and political speech: Can companies have it both ways?
Brands see both dangers and benefits when employees publicly address social and cultural issues, according to The CMO Survey, but they should still be encouraged to do so – with proper training.
EDF plugs into bespoke #ChangeTheBrief sustainability training
Vote of confidence in cross-industry initiative set up to tackle climate crisis.
TV advertising rebound will stay switched on into 2022, Enders Analysis says
Just Eat, Peloton and Vinted tap into new consumer habits while sporting events bolster TV adspend.
Engine Creative And Anchor Butter Urge The Nation To “Butter The Food. Butter The Mood”
Adland, let’s unite to tackle violence against women
Can creativity help put a stop to the violence against women? Yes, but only if we come together as an industry.
Ad of the Day: Gothenburg Film Festival performs ‘mass hypnosis’ on cinema audiences
Would you dare to lose control over your consciousness? It’s a question being posed by Gothenburg Film Festival organizers who aim to disrupt the modern cinema experience by performing mass hypnosis on audiences before three movies as part of this year’s ‘disorder’ event theme.
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