The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


/ June 12th 2019 / Ellie Mason

Support has built to over 200 companies across the UK advertising industry

London, June 12, 2019: timeTo has announced plans for a brand new “Where Do You Draw The Line?” campaign at the world’s biggest festival of creativity, Cannes Lions. The multi-platform campaign, with creative developed by Lucky Generals, includes a new short film from director, Steve Reeves at Another Film Co, out-of- home advertising at key airports provided by JCDecaux, social media channels and branded sun tan cream distributed at locations across the week.

The owner of Cannes Lions, Ascential, has backed the campaign with support for timeTo through digital signage advertising in the Palais throughout the week.

A special timeTo session will run in Le Jardin de Clear Channel on Wednesday, June 19, 2-3pm with speakers including Helen Calcraft, Founder, Lucky Generals, Alice Archer, Director of Communications, IPG Mediabrands EMEA, Ollie Easthope, RAPP and Stephen Woodford, Chief Executive, Advertising Association.

At the time of writing, support for timeTo at Cannes has also been committed from publishers with activity in The Drum Arms and on the Little Black Book beach, as well as through editorial and advertising inventory support from mediatel and Creative Brief.

The latest Where Do You Draw The Line? campaign continues to draw on timeTo’s research last year into sexual harassment levels in the UK advertising and marketing industries.

It comes as the initiative has now been endorsed by 204 companies, including Microsoft Advertising, Hearst UK and The Leith Agency.

Helen Calcraft, Founding Partner, Lucky Generals, said: “We know alcohol, evening events and travel away from home are our highest risk areas. Cannes is a unique industry moment where we see the best of creativity the industry has to offer

alongside some of the most appalling behaviour. This is an industry spotlight moment for us to efficiently and effectively resurface debate post launch, raise further awareness and directly impact behaviour. We need everyone to consider where they draw the line at Cannes.”

The latest list of endorsing companies is on the official timeTo website.

timeTo also continues to receive unprecedented support from across the media industry.

timeTo, a collaboration between the Advertising Association, NABS and WACL, and backed by ISBA and the IPA, is aiming to eradicate sexual harassment in the UK advertising and marketing industry.

It is determined to unite the entire UK industry in a bid to stamp out sexual harassment by establishing acceptable standards of behaviour and offering guidance to colleagues. Any company wishing to support timeTo should sign-up via the timeTo website:

The campaign builds on the global #MeToo and #TimesUp movements with a recognition that all parts of the advertising industry are affected – all sexualities and genders, agencies, marketers and media-owners. It hopes to prove that by taking action together the industry will be better placed to make positive change to end sexual harassment.

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