The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

UK CREATIVITY HEADS TO SXSW 2021

/ January 21st 2021
Exports and International Trade

The South by Southwest (SXSW) virtual event will run from March 16-20. The Department for International Trade (DIT) in partnership with UK Advertising Export Group (UK AEG) is commissioning programming to run in parallel with activity at SXSW. The Creative Industries Trade and Investment Board (CITIB) steering group will curate content for the “UK House” to showcase the very best that the UK has to offer in advertising, tech, creative, film, and gaming.

The UK House will be free to attend for creative thinkers, makers, and investors across the globe and offer a chance to hear from leading UK business leaders and companies.

The CITIB are now inviting submissions from all creative businesses wishing to take part in the event and represent the latest in British Innovation and cutting-edge technology.

“This is a call to arms to the UK Creative industry to get involved and put forward submissions for consideration on the Made Global programme at SXSW.  We are looking for fully-proofed, diverse, focused and forward-thinking talks, workshops and case studies that emphasise UK creativity and innovation. We want to hear all ideas.” Aisling Conlon, UKAEG

Submissions should include title, suggested speakers and a description of 500 words max. Recordings will take place in February 2021. Submit your idea before January 29th by emailing Aisling Conlon, UKAEG Marketing Manager.

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