The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Association 09.07.21

/ July 9th 2021 / Ellie Mason
Advertising Matters


Across yesterday afternoon and this morning we hosted UK House at Cannes Lions – a special partnership between our industry and UK Government – to celebrate the best of UK creativity and support businesses on their journey to going global.

In two days of creative inspiration attendees heard from a stellar line-up of speakers on a wide range of topics. This included, to name just a few; Aardman Studios on Wallace and Gromit’s The Big Fix Up, which was shortlisted for a Cannes Lion; a brilliant session on the power of gaming and blurring the online and physical worlds with adam&eveDDB, Verta, *Gamehers, Edge and EA Sports; Dole’s CMO Rupen Desai and St Luke’s’ ECD Richard Denney on whether brands should try to save the world; and a Going Global Masterclass, presented by our UK Advertising Exports Group and hosted by Gideon Spanier of Campaign with Atomic London, ignis and VCCP.

We were delighted to welcome attendees from more than 26 countries around the world. A huge thanks goes to everyone who came along, all of our fantastic speakers, UKAEG members and our sponsors – the Department of International Trade, the GREAT campaign and Cannes Lions. Read more here. Learn more about UKAEG here.


On Tuesday, the AA’s Food Advertising Working Group met to discuss the next steps in response to the Government’s plans to implement advertising restrictions for HFSS ads before the 9 pm watershed on TV and paid-for HFSS advertising online. If you would like to be involved in future meetings, please contact Matt Evans.

The Government also introduced the Health & Care Bill to Parliament this week, which will be the vehicle to enact these restrictions. You can read the press release here.


We are looking for our newest recruit to the Advertising Association communications team – a Communications Intern! This will be a 3-month paid role with the opportunity to extend, and will be a great start for a future career in comms within the UK creative industries.

The key responsibilities for this role will include assisting in the monitoring and communicating of issues affecting our industry; helping to write materials; producing presentations; supporting the running of our social media channels; and tracking our contact database.

You can read the full job description here. The deadline for applications is 5pm on Monday 19 July. Please do share this opportunity around!


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