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On Wednesday we launched four new executions of the timeTo “Where Do You Draw The Line” campaign to mark the Christmas office party season. The adaptations came as the number of companies supporting the initiative rose to 165, which is an addition of 50 companies since the launch of timeTo’s first ad campaign on October 31. A full list of endorsing companies is on the official timeTo website.
Karen Fraser, Director of Credos, commented: “Over 3,600 people responded to the timeTo study and of those who gave details about their experiences of sexual harassment, 20% mentioned alcohol and 18% work parties or events, while others detailed experiences with colleagues in cabs. The three risk areas – alcohol, parties and taxis – in which sexual harassment is most likely to happen, are also an integral part of the festive season. These new ads are a timely reminder of the importance of reading and understanding the timeTo Code of Conduct which has been developed to help everybody enjoy the festive celebrations without fear of sexual harassment.”
The launch of the new executions has been covered by Campaign, The Drum and Little Black Book amongst others. To find out more about the timeTo initiative and to sign up to the code click here.
It’s been a bruising week for the PM, suffering a hatrick of defeats at the Commons. And amid talk that her government is teetering on the brink over Brexit, the PM came out onto Downing Street to turn the Christmas lights on and burst into a chorus of “O Come All Ye Tory Faithful” to whip up support. But unfortunately it doesn’t seem that everyone is singing from the same hymn sheet.
The PM is still hopeful that she will win the vote on 11 December, but hasn’t ruled out a second vote. Not a second referendum mind you, a second vote in Parliament!
We also sadly report that plans for a tv debate between May and Corbyn on Brexit have been cancelled. This saga could have been aptly named “I’m a politician…get me out of here!”
Comms leaders from companies including Publicis, Dentsu Aegis, WPP, Facebook, The Portman Group, Ofcom, ABC, 8 Outdoor, Digital Cinema Media, InSkin Media and Radiocentre joined the AA’s Matt Bourn this week for a festive gathering co-hosted with Abi Slater from ISBA and Tessa Gooding of the IPA at the Fitzroy Tavern on Charlotte Street.
Merry Christmas, one and all!
Yesterday the BBC reported that gambling companies have agreed to a voluntary ban on advertising during the broadcast of live sports before 9pm. While politicians including Culture Secretary Jeremy Wright and Labour’s Tom Watson – who put forward his own proposals for a ‘whistle to whistle’ ban on gambling advertising earlier this year – were quick to welcome the reports, the Remote Gambling Association has clarified that nothing has yet been finalised. The gambling industry’s Code for Socially Responsible Advertising is reviewed annually, and any changes will need to be approved by the Industry Group for Responsible Gambling.
Given the importance of maintaining a deep understanding of today’s political climate, our Public Affairs Executive and Comms Executive attended a training session over at Portcullis House on Monday morning called ‘Understanding Parliament’ held by the Industry and Parliament Trust (IPT). The IPT is an independent charity that provides a trusted platform of engagement between Parliament and UK businesses. It is dually supported by cross-party representation and industry members, one of which is the AA.
Huw Edwards, a former Member of Parliament (Labour) for Monmouth 1991-92 & 1997-2005, led the session, looking at such things as Parliamentary debates, the different stages of the legislative process, Select Committees & Parliamentary Questions, and the work of Ministers, Special Advisers & Civil Servants.
The IPT also hold other training sessions listed here – check them out!
You’ve made it this far – why not treat yourself to watching our ad of the week?
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