Advertising Matters 11.10.19

JOINING FORCES FOR CHILDREN’S HEALTH

Three of our members – ITV, Channel 4 and Sky – are joining forces to promote healthy eating and an active lifestyle among kids, with £10m earmarked for TV space.

The push will build on ITV and Veg Power’s ‘Eat Them To Defeat Them’ campaign and the three-year partnerships starts now, with activity kicking off in 2020. The goal is to tackle rising obesity levels among the young, reach 90% of children in the UK and help dissuade them from eating foods and drinks high in fat, salt or sugar and to exercise more.

This is a fantastic example of the power of advertising and how it can be used to drive positive change and the social contribution of our industry. You can read more on this here. We cited the campaign as a great example of action by industry in a response we gave to Chief Medical Officer Dame Sally Davies’ report on obesity yesterday. We also pointed out the existing strict rules governing advertising to young people in the UK. To read the full response, head here.

BREXIT ADVICE CAMPAIGN CONTINUES

Our industry-wide Brexit advice campaign, providing free and practical guidance for businesses on key areas, kicked off last week in key trade media. One week on and our advice has now also been featured in Digiday, Little Black Book (in three parts – European Temporary Leave to Remain, the EU Settlement Scheme and Temporary Exports) and Marketing Week.

The campaign has been funded with help from the Government’s Brexit Business Readiness Fund, which was created for organisations and trade associations to support their members in preparing for Brexit. You can read more on the fund here. A bank of information on Brexit is on our website here.

PJ ‘N’ DUNKIN’

Yesterday was time to sit back with a cup of tea and a biscuit in comfort, cosiness and warmth as we wore our PJs and dressing gowns to the office in support of World Mental Health Day and Pjoys‘ #wearyourpjs campaign. The idea behind the campaign was to tell people why you’re wearing your PJs and therefore spark important conversations around mental health. You can read more about the campaign here.

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