The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ April 23rd 2021 / Ellie Mason
Advertising Matters


Yesterday was World Earth Day 2021 and our industry showed its creativity and ambitions for tackling the climate emergency which was fantastic to see.

For anyone in our industry looking to understand more about what they can do, please check out Ad Net Zero – UK advertising’s drive to reduce the carbon impact of developing, producing and running UK advertising toreal net zero by end 2030, which includes a commitment to make practical changes in the way businesses are running their advertising operations. It includes a dedicated report free to every member of the UK advertising industry which has a simple check-list and action plan for you to make rapid change in your day-to-day business operations. You can find out how you can get involved and download the report here.

We are also a founding partner of AdGreen, an initiative to eliminate the negative environmental impacts of advertising production, and the team marked World Earth Day with an event in partnership with albert, called Mission: Zero. They worked through a production on its route to zero and highlighted the opportunities for departments to reduce their carbon footprint. AdGreen also offers regular training opportunities for anyone in the UK advertising production industry. It’s brilliant and you can find out more here.


On Wednesday afternoon, our President, Keith Weed, spoke alongside Kerry Chilvers of Direct Line Group at Mediatel’s ‘The Future of Brands’ event on the topic of regaining public trust in advertising.

Keith spoke about our report – Improving the Public’s Advertising Experience – which was launched by the UK advertising industry’s Trust Working Group last year. It focuses on the advertiser’s role in the process and includes information on an Advertising Experience MOT for brands. If you are a member, you can download the report here. You can also find more of our work on Trust here.

Closing the session, Keith said: “I would like us to ensure we keep the spotlight on building trust for a little longer. We’ve made progress, but there’s more progress to be made.”


Channel 4 has unveiled the winner of its annual Diversity in Advertising Award for 2020 – an EA Sports campaign created by adam&eveDDB!

The award’s 2020 theme focused on the authentic portrayal of UK black, Asian and minority ethnic cultures in advertising. EA Sports’ campaign, for Fifa, highlights the lack of British Asian representation in professional football and introduces some new Muslim role models in sport. The campaign has been awarded £1m worth of airtime for being the best campaign idea tackling diversity.

Congratulations to all involved! Read more and watch the campaign here.


Government has published guidance to support businesses returning to the office, which you can find here. However, BEIS has stressed to us that people should continue to work from home if possible.

The Government has also launched its £520m Help to Grow scheme to help small- and medium-sized businesses across the UK with training and software. You can find out more information and register here.

To receive our alerts about Government announcements and business support schemes, please contact Noa. You can also find more information on Government support schemes here.


In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Click here to check it out!


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