advertising matters 27.10.17

We have lift off

Last week saw the launch of the sixth in our Advertising Pays series – ‘World Class Talent, World Class Advertising’ – and thanks to some hard data from LinkedIn which fuelled our sparkly new campaign, A Great Advert for Britain, it certainly got people talking.

Mediatel’s Dominic Mills commended us for waving the Bradvertising flag, (aka Advertising Pays 6), Gideon Spanier wrote of us “using the best weapon…an ad campaign, to sound the alarm” in his column for the Evening Standard, Sky News interviewed AA chairman James Murphy on this “major intervention in Brexit debate” and Campaign supported our “grass roots campaign to halt freedom of movement curbs”.

Ian Burrell also had a thing or two to say once we were done waving it under his nose, concluding that we can’t understate the importance of the creative sector to UK economy during Brexit.

If you missed it last week, you can download the full report here, and don’t forget to check out the campaign video… it’s a tear jerker.

Oh my Lords

This week, the House of Lords Communications Committee heard from some industry BNOCs during an Oral Evidence session for their inquiry into the advertising industry.

Never ones to shy away from expressing their views, Jon Mew, Kate Burnett and Paul Bainsfair gave evidence on all of the great training schemes and apprenticeships advertising has to offer. Paul was quick to point out that Brexit could mean less amazing talent flowing over from the EU and propping up our Industry. Keen not to lose our Euro stars, he proposed the creative industries be given a special deal on immigration. You can check out the full evidence session here.

The wait is almost over

Since the review of stakes and prizes closed last December, Government has been reviewing its policy on gambling advertising. And it looks like the wait is very nearly over as there’s an announcement expected next week. So watch this space (or…speak to Kate for more info).

O’er the border

Scottish Public health minister Aileen Campbell launched the Scottish Government’s obesity strategy this week. It plans to introduce stricter rules for outdoor advertising around visiting attractions and schools, and even includes a commitment to restrict television advertising of HFSS products to after the 9pm watershed.

The Scottish Government is also keeping one eye on the new CAP rules and if they conclude they’re not sufficient they will take “necessary steps to embed good practice”. The consultation document is here, and the consultation will run until 31st January.

You’ve read the whole thing! You deserve a treat – our ad of the week: