The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising’s digital revolution heads to Westminster

/ September 4th 2019 / Matthew Evans
Ad Pays Series Events Online Advertising

On 3 September, the Advertising Association hosted a special showcase event on the recent Advertising Pays 7 report, UK Advertising’s Digital Revolution, at Portcullis House in Westminster.

The event occurred on one of the most significant days seen in Parliament in recent years as the debate around Brexit continued to rage and which later that day saw Parliament back a motion to take control of the order paper, paving the way for legislation to delay Brexit and prevent a no-deal departure.

However, the Attlee Suite was a welcome refuge from parliamentary intrigue as the world-leading position of the UK in digital advertising took centre stage to showcase the growth of UK digital advertising and connect the businesses behind the UK’s digital revolution with the politicians and officials involved in policymaking.

The drop-in event featured a number of the companies and organisations featured in AP7, including the IAB, Loop Me, TV Squared, Newsworks, Adsmart from Sky and Media Smart.

As well as guests from industry, there was cross-party attendance from MPs including Kevin Brennan and Christine Jardine, as well as staff members from several MPs’ offices, and officials from Whitehall departments such as DCMS. Attendees heard how digital advertising has transformed the exhibitors’ businesses and the wider UK economy to the extent that it is now the largest online advertising market in Europe and the third largest in the world and where the UK retail e-commerce expenditure per capita is higher than in any other G20 market.

The event demonstrated the continuing power of Advertising Pays 7 to generate interest right across the political, business and media landscape. Many thanks to our colleagues from across industry for their support in delivering the message of the UK’s world-leading position in digital advertising to the heart of British politics.

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