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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
All the big issues in adland this month and a demonstration of how our RESET conference has shaped the agenda for the year ahead.
Kathryn Jacob and Sharon Lloyd Barnes of the Advertising Association’s Inclusion Group explain how the March 10 census will work and why everyone in UK advertising needs to stand and be counted.
Activity was handled by Frank PR.
Out of home from adam&eveDDB sees Marmites newest flavour cause some damage for its launch.
Creative team Ellie and Elisa highlight marketing hypocrisy in cheeky unofficial Cards Against Humanity expansion pack.
Marketing Week’s round-up of the news that matters in the marketing world today.
Despite progress, young men are still highly likely to believe that representations of them in advertising cause harm.
Campaign by Uncommon aims to reignite the spark between home-buying couples.
Sustainability is not just a ‘hygiene factor’ for businesses but a crucial opportunity for change, so brands need plan their approach systematically.
Q4 y-o-y organic revenue was down slightly compared to Q3, thanks to heavier project work in the quarter – IPG was down 4.8% across the full year.
The stars front a campaign from the NHS encouraging people to get the coronavirus vaccine.
You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar.
Naren Patel and Matt Teeman have launched GeoProve with Blis as a launch client.
To mark National Apprenticeship Week, which runs until 14 February, Campaign hears from four apprentices on a specialist scheme as they start out on their adland careers.
Now that the Brexit deal has been concluded, opinion is divided on the effect it will have on the UK ad industry and its relationships not only with the EU but also the rest of the world.
Social-media platforms have improved in Mediabrands’ periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.
The DMA is urging the data and marketing industry to make a “concerted effort” to open up opportunities for apprentices, as it calls for greater flexibility and clarity from the government.
There has been a “dramatic shift” in their priorities of media buyers, from focusing on cheapest ad space to quality and effective targeting as Google’s third-party cookie plans and incoming privacy regulation alter the business landscape.
The head of production at MullenLowe Group UK talks about how Covid has changed production forever, the enduring relevance of ‘traditional’ media like radio and how to nurture production talent.
Rob Pierre, co-founder and CEO of Jellyfish, explains why the digital agency’s new infrastructure has done away with line managers and put career progression back into the hands of its employees.
In football, empty grounds result in better on-field decisions from match officials and may draw better performances from players. Creating a non-hostile culture of belonging in the workplace brings its rewards too.
The industry talks a lot about purpose but just where does it start and end?
Embracing neurodiversity, from ADHD to dyslexia, gives adland a creative edge.
Head to The Drum Labs in London for a peek at CornerShop, the new live testing environment for brands, retailers and shoppers.
Following news that the Government is considering banning gambling logos from sports shirts, Ray Snoddy looks at the problematic relationship between gambling and media.
William Gelner, CCO, Special Group US, SMUGGLER director Guy Shelmerdine, and Casey Smith, composer at New Math Music, speak to LBB’s Addison Capper about getting Wayne and Garth back together.
Commercial broadcast TV lost the attention of 18- to 34-year-olds to online video during the first coronavirus lockdown but was re-embraced by over-55s, IPA TouchPoints finds.
Creative agencies are in a state of flux but they will emerge stronger, albeit perhaps in a different guise, because the role of creativity itself remains paramount.
Attracting an average of 160 million fans each year, the Super Bowl is traditionally the biggest advertising event in the calendar. But how do things differ during a global pandemic? The Drum rounds up the best ads rolling towards this particularly different Super Bowl Sunday.
Consumer spending has suffered its largest drop since May 2020, slumping 16.3% in January due to a national lockdown that badly hit retail, hospitality and travel.
Hasan & Partners played up the rivalry between the Nordic Countries, and continues the campaign’s mission that ‘everybody else needs to play more in order to stop Norwegians from winning’.
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