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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
Virgin Media’s second instalment of the ‘Faster brings us closer’ campaign celebrates the power of connectivity and cross-generational influence through the medium of music.
DCM has hit a key audience milestone on the eve of cinemas returning to maximum capacity, reveals the cinema advertising company’s CEO.
The School of Communication Arts is in dire straights, recording a loss of £200,000 this year. Its dean, Marc Lewis, is appealing to agencies who ‘shoplift’ talent to give something back to help the school continue to produce great creatives.
This year the annual prize fund has increased to £1.1m, including a bespoke social media campaign.
Brands including Mars, KFC and GSK have signed an open letter condemning the “lack of adequate action” taken by Facebook, Instagram, Twitter and Snapchat following the racist abuse suffered by several members of the England squad.
Brands and agencies across England come together in support of soccer players Marcus Rashford, Bukayo Saka and Jadon Sancho.
Events was the marketing category that experienced the most pronounced decline, at 24.7%.
UK marketing budgets expanded between April to June, for the first time since the fourth quarter of 2019.
Lauded as ‘the difficult third album’ by the channel itself, the latest campaign lives up to the exceptionally high standards set by the first two at previous Paralympics Games.
The 2021 edition aims to be the ‘Windows 10’ of the framework, addressing a series of shortcomings in previous versions.
BT has reacted to the spike in online racial abuse hurled against England football players as part of its ‘Hope United’ campaign.
ITV takes the knee against racist abuse directed against England players in the wake of their defeat to Italy in the Euros 2020 final.
Some damning statistics emerged from the UK adland census and the onus is on individual businesses to make changes, the founder of Media For All and director of content at PinkNews say in this joint article.
Irn-Bru is on a mission to tickle tastebuds with its patented brand of sticky, syrupy sweetness by deploying all the Western movie cliches it can lay its hands on.
Privatising Channel 4 could transfer cash from independent film and TV producers into the “pockets of multinational corporations”, MPs and peers warned.
How much progress has been made in the five short years since the ANA investigated the US media market. Nick Manning gives his verdict.
Brands must be prepared to pay media agencies more to achieve better relationships, ISBA has told its members after releasing new guidelines over how advertisers should write their media contracts.
Report follows bank’s two previous studies into race and inclusion.
Diversity in advertising means more customers feel seen. When people feel seen they feel good, and making people feel good drives brand growth.
Tesco’s generous ad campaign encouraging customers to support their local pubs won over the public in May, with its distinctiveness and feel-good factor driving affinity and positive buzz.
Stamping out racist abuse online is long-overdue and advertisers can play a role in pushing the platforms to do better.
George at Asda is highlighting its sustainability credentials in a new TV campaign for its back-to-school range.
The lively and vibrant trailer, created by BBC Creative in collaboration with Nexus Studios and Factory Fifteen, is a smorgasbord of Japanese art and culture.
News UK has launched a first-party data platform, giving advertisers access to 36.5 million digital readers.
Dentsu has painted an optimistic portrait of the global advertising sector in its latest ad spend report, with the headline spend expected to surge 10.4% to $634bn this year.
New research by System1, ITV and DECA has proved the positive impact diverse representation has on both long- and short-term advertising effectiveness.
Hewat left The Guardian at the end of 2020.
Marketing will cover ‘every single, conceivable touchpoint’.
ITV is launching the latest instalment in its “Drama vs reality” ad campaign.
Agencies across the industry are reimaging what work looks like. Will remote workers return? Can team cultures survive as long-distance relationships? And will agency bosses keep their promises? In the wake of the pandemic, we explore the different ways agencies are evolving to meet the needs of staff and clients in a changed world.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Nick, who makes video games, has seen his industry boom during the pandemic but he says that does not mean he and his team are still “powering through”.
Events of the past two years have reshaped the world. And while adland adapted, if it’s to thrive it must transform. Marc Nohr dives into the four key themes of the IPA Business Growth Conference.
The e-learning module will be available to all school leavers in the UK.
Marketing spending will move back above pre-pandemic levels this year thanks to a bounce in consumer confidence, according to forecasts out today.
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