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WARC this way!
Next week will see the launch of the AA/WARC Ad Expenditure Report, which will reveal the full year adspend figures for the UK for 2017, as well as predicted spend figures for this year and 2019. The report is the definitive guide to advertising expenditure in the UK.
The figures will be shared at the first AA Front Foot Breakfast Briefing of the year, taking place next Thursday, 26 April at the News UK building in London, with a panel of leading commentators on hand to guide us through and discuss the results. Keep your eyes peeled for coverage surrounding the launch and make sure you see how your sector has performed over the last year. Contact Matthew Evans for more information.
A golden opportunity to boost UK advertising
The UK has led the way creating innovative Christmas advertising campaigns that really get the consumer in the holiday spirit ahead of the most important sales period of the year. In another outing for our Promote UK group, a panel on Tuesday at the World Retail Congress in Madrid aimed to give the UK perspective on: “Advertising strategies for the new consumer age: Planning your campaign to deliver the ultimate Golden Quarter”.
Taking part in the panel were: Janet Hull of the IPA; Orlando Wood of System 1 Group; Tammy Einav of adam&eveDDB, and Neil Henderson of St Luke’s. The panel drew on the UK’s advertising heritage and global reputation for planning, creativity and effectiveness. The speakers also showcased the winning strategies for retail brands in both the on and offline world in the most competitive season of the year. The aim was to demonstrate to delegates how to make their brand stand out, how to optimise multi-platform to boost sales, as well as to showcase our country as the top global hub and centre of excellence for advertising. Read more on this story here.
I’ll be in Scotlan’ Dover ye!
The AA is gearing up to celebrate the success of the £1.7bn Scottish ad industry next week at a reception taking place at Dover House, the home of the Scotland Office on Whitehall. The ‘Flower of Scotland’ ad talent will be in attendance and will hear from Lord Ian Duncan, Under-Secretary of State for Scotland, and Brian Coane, Chair of Front Foot Scotland and Partner at ad agency Leith. Guests will also receive an exclusive preview of a new video celebrating the talent in our industry in Scotland and hear their stories about what makes CalADonia such a unique environment to work in.
The Ad Pays Scotland report, from advertising’s think tank, Credos will also be a key focus of discussion, highlighting as it does the huge economic contribution of advertising to the Scottish economy and the over 40,000 jobs that depend on the sector north of the border. And with any luck, the evening will end with a hearty rendition of that traditional ballad of the Scottish industry, ‘Ad Land Syne’ (boom, boom!). Contact Susan Warren if you would like to attend.
Picture perfect!
It has been a busy week for Karen Fraser (Director of advertising’s think tank, Credos), who appeared on BBC Radio Sheffield on Wednesday talking about body image as part of a campaign that the BBC is running locally on promoting a healthy concept of the body among both young men and women. Karen discussed Credos’ work on the Pretty as a Picture, and Picture of Health reports and how advertising is changing to reflect modern perspectives on diverse representation across the industry. You can listen to Karen here from 30 minutes into the show.
Karen was also named a Fellow of the Market Research Society, an honour given to only a small number of the industry’s leading practitioners.
Karen was cited for her “significant contribution to the expansion of the research knowledge base for advertising and marketing communications policy via Credos; substantial contributions to a wide and diverse range of conferences, publications and media; and support of a range of industry associations including the MRS Delphi Group and WACL.” Karen will receive the Fellowship at a special lunch in the summer. Congratulations to Karen!
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