Ad Matters 27.05.22

THE GREAT DEBATE

On Tuesday the Debating Group, led by us and CIM, returned to the corridors of power for our first in-person debate in Parliament since the start of the pandemic. We spent the evening debating the motion “The Government’s ‘Global Britain’ ambitions currently far outstrip the abilities of the UK’s talent pool” with Boots’ Pete Markey and DMA’s Kate Burnett battling for the motion and London Advertising’s Michael Moszynski and our very own International Trade Director, Aisling Conlon, putting up the fight against.

Chaired by Tulip Siddiq MP, our new group President, the debate saw fantastic points on skills, talent and our industry’s export growth, but eventually the motion was passed. It was also the final debate of current Chairman, Andrew Marsden, who passed on the torch to our CEO Stephen Woodford. Here’s to many more great debates in the future!

BECOME AN ALL IN CHAMPION

Our inclusion initiative, All In, is working hard to build a workplace where everyone feels they belong. So, we want to take this opportunity to remind you that you can officially apply to become an All In Champion.

To achieve All In Champion status, your company will need to provide evidence that it is actively implementing the 6 initial actions of the All In Action Plan. You can find out more about these actions and how to implement them here or you can watch our All In How-To sessions here.

Wondering what are the benefits of becoming an All In Champion? Let’s do a brief recap:

1. Your company will be recognised as a champion of the All In Campaign

2. Your company logo will be added to the online All In Hub and promoted across our social media channels

3. You will be given speaker opportunities to share best practice

4. You will be sent the All In Champions marque to add to your website and email signatures

5. You will receive marketing assets to use in your own comms

6. You will be featured on the All In Hub as a case study

First and foremost, remember that becoming an All In Champion is about making your workplace one where everyone feels they belong.

If you want to be part of the first generation of All In Champions, submit your application before June 6th here. 

TALKING TALENT AT MEDIA360

This week, we headed to sunny rainy Brighton for Campaign’s Media360 event.

This influential two-day conference gathers senior leaders from global brands, agencies and media owners. The event was packed with insight, inspiration and lively debate on the biggest issues impacting our industry.

Our President and Chief Customer Officer of Tesco, Alessandra Bellini, opened the event, talking about the talent crisis that our industry faces and highlighting the set up of our Talent Taskforce.

She said: “There is a shortage of talent in the industry, but there’s so much potential for growth, from truly representing and connecting the people of this country and creating growth for brands”. 

You can learn more about the challenges she’s identified within our industry at our dedicated hub.

THE FUTURE IS FEMALE

On June 30th, WACL is heading to Manchester for its event ‘How to truly lead with creative bravery in an uncertain world’. The session is part of WACL’s Talent Sessions on Creative Bravery, and it is in support of female leaders and talent across advertising, media and communications.

This thought-provoking event features a fantastic line-up of speakers. The panel will be hosted by Dawn Paine, CEO and Co-Founder of Aurora, who will be joined by Karen Blackett OBE, Jane Callingham and Sam Gregory.

As well as the panel debate, a buffet lunch will be provided – with the opportunity to network with other attendees.

Head here to learn more and book your tickets!

A WARMER CHRISTMAS AT THE AA

Yesterday, after rearranging it three times, we finally had our belated Christmas party!

It was so lovely to gather the whole team together to enjoy some delicious food and bust out our favourite tunes at our much waited-for karaoke session. It’s safe to say we won’t be going on the X-factor any time soon…

 It really made us realise how much we’ve missed in-person gatherings. A reminder that our office is always open for coffee catch-ups and meetings, so please do swing by and say hello if you’re near Berners St!

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and check-out our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’