The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week: UK Advertising in the Media 07.10.22

/ October 7th 2022
Industry News

UK will prevent Russian access to services, including advertising

The UK has issued more sanctions against Russia after its illegal annexation of four Ukrainian regions which includes preventing access to services such as advertising services.

Russian annexation of Ukraine prompts UK advertising sanctions

The UK government has banned Russian access to British advertising services in response to the annexation of Ukrainian regions.

Retail media could be ‘the third wave of digital’

The waves of digital started with search with Google, then social with Meta and now commerce media is “a new wave”, says Brian Gleason, chief revenue officer at Criteo.

D&AD names Jo Jackson as chief executive

She is a former chief creative officer at Made.com.

Why the cost crisis is a ‘moment of truth’ for corporate-NGO partnerships

As brands and charities address the impact of the cost of living crunch on their partnerships, Shelter, HSBC, Boots and Samaritans explain how they are adapting to cope with the crisis.

Weak pound will make UK marketing services more attractive to foreign clients

Currency instability may have the public spooked, but agencies can still find opportunities, writes Nick Berry of corporate finance and advisory practice Green Square.

Work Of The Week

The best creative, curated

EBay UK Renews Commitment To People And Planet In New Campaign

Created by McCann London, the integrated, cross-channel campaign launches with a fresh visual approach

UK Government could spend nearly £1bn on paid media

The UK Government could spend up to a maximum of £930m over the next three years on media.

Never Let A Good Crisis Go To Waste

Recent government economic policies may have been unsettling but things are critical – not terminal

Majority of digital marketers believe industry needs to do more to reduce emissions

More than eight in ten (84%) digital UK advertising professionals believe the digital advertising industry needs to do more to help reduce emissions, according to new research.

Coca-Cola defends COP27 sponsorship despite ‘greenwashing’ criticism

Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world’s worst plastic polluters, became a sponsor.

Sustainability: our industry’s biggest ever brief

The climate crisis is rapidly becoming a key reckoning point for the media industry and environmental messaging is now table stakes.

The Most Effective Marketers 2022

Marketing Week’s Most Effective Marketers 2022

Britain to scrap GDPR rules and go it alone on data privacy

Culture secretary says businesses will no longer “be shackled by lots of unnecessary red tape.”

UK government to replace GDPR with ‘truly bespoke’ data privacy regime

After pausing the Data Protection and Digital Information Bill, the government has announced plans to ditch the reforms and create an entirely new data privacy regime.

As party season approaches, adland workers appeal to leaders to tackle sexual harassment

Advertising industry’s sexual harassment problem is far from solved.

Match.com ad banned by ASA for showing women as ‘subservient’ to men

Advertising regulator rules that dating app’s TikTok ad was sexist and perpetuated negative gender stereotypes.

AMV Brings Back Einstein For New Smart Energy Campaign

Ads focus on smart meters to help consumers deal with energy crisis

Burberry dancers take over nighttime London with an undiscovered creature

‘Night creatures’ was created in collaboration with Megaforce.

Is pay now the only factor in attracting junior talent?

Campaign’s question of the week prompted some lively debate.

ITV: TV is a powerful medium to connect with older consumers

ITV director of client strategy Kate Waters believes TV has a clear role to play in addressing the “hard creative challenge” of appealing to older consumers.

‘I have to put up with it’: adland reveals the cost of working with fossil fuel clients

The Drum speaks to workers across the industry and around the world on how they feel about working on fossil fuel clients – and its personal toll.

We’ve Always Been The Engine Room

In the first of our series of mini-essays the chief executive of Abbott Mead Vickers BBDO argues that his discipline is the only one that can take on the task at hand

Ikea Reminds Shoppers That ‘It Won’t Feel Like Home, ‘Til It Feels Like You’

Integrated campaign from Mother focuses on helping homemakers set up with affordable personal touches