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This Week: UK Advertising in the Media 25.11.22
Kicking Off with FIFA World Cup 2022 Ads
As the FIFA World Cup approaches its first games of the season, we take a look at this year’s campaigns from Coca-Cola, KFC, adidas, Fox Sports, Hyundai and more
Campaign Ad Net Zero Awards 2022: winners revealed
Mindshare, Abbott Mead Vickers BBDO and Mamapöol were among the winners at the inaugural Campaign Ad Net Zero Awards, which took place at The Londoner Hotel in Leicester Square.
Campaign Big Awards 2022: winners revealed
Adam & Eve/DDB was the big winner at the prestigious Campaign Big Awards 2022, which took place at The Londoner Hotel in Leicester Square.
Felix Richter and Shelley Smoler predict adland on cusp of a ‘big shift’ away from purpose
The Campaign Big Awards chairs reflected on the “saturation” of purpose-led-work in their address at the Big Awards ceremony.
Gareth’s back! 5 ads resurrect infamous undead characters during The Walking Dead finale
Viewers who tuned into the iconic show’s finale were delighted to see legendary deceased characters – brought back as zombies, of course – in five different spots.
Twitter UK MD Dara Nasr departs
Former sales chief has been managing director since November 2015.
Diageo on the ‘magic’ of supporting underrepresented talent
The drinks giant is joining forces with media agency PHD and the Brixton Finishing School to open up marketing to a new crop of diverse talent.
Nike “The footballverse” by Wieden & Kennedy Portland
A short film brings footballers together from the past, present and future to settle the debate around who the greatest player of all time is
WPP creates Jeremy Bullmore archive to celebrate retiring adman’s 67-year career
Ex-JWT boss and WPP sage is retiring at age of 93.
In praise of Jeremy Bullmore: Tess Alps and Mark Read pay tribute on his retirement
After 67 years in advertising, Jeremy Bullmore is retiring at the age of 93. Tess Alps, the former chair of Thinkbox, and, further below, Mark Read, the WPP chief executive, hail his wit and wisdom.
It’s time to think about how we can make Brexit work
Despite last month’s march to rejoin the EU, we have to learn to live with it, writes Jason Cobbold.
What is advertising’s role in the climate crisis?
With both Cop27 and Ad Net Zero wrapping last week, the marketing industry is paying more attention to its role in the climate crisis. But what is that role, and what should it be? We asked seven industry leaders.
Forget Cobblers’ Children: How Agencies Market Themselves Now
Agency experts from Wunderman Thompson, Lucky Generals, St Luke’s, Total Media & MSQ talk about how they advertise their superpowers
Pringles Pops Open The Festive Season With Christmas And Footie Mashup
Created by Grey London, the campaign celebrates a collision of football and festivities
Who is Twitter’s new ad sales boss Chris Riedy and can he calm advertisers’ anxiety?
Social media company has a new advertising boss, reports The Drum.
How to motivate and retain your team during a recession
You might not be able to guarantee a pay rise, but you can put understanding into practical action.
Capgemini acquires 23red to boost creative capabilities
This is the second creative acquisition for Capgemini after buying Rufus Leonard.
Investor view: Tread carefully but there’s a path ahead to better times
Our columnist says fears for the global economy may be easing, even if we are not out of the woods yet.
COP27: as governments fail to do enough, industries like ours must step up
The disappointing outcomes of COP27 have highlighted that we all need to make some difficult decisions about what we are willing to do to mitigate the climate crisis – and that includes the advertising industry.
Study finds ad effectiveness does not ‘wear-out’ over time
Older campaigns and intellectual property (IP) may be a brand’s “greatest and most neglected assets”, according to research from System1.
HSBC UK “Control” by Wunderman Thompson
The bank continues to raise awareness of the fact that financial control is a form of abuse.
Campaign Ad Net Zero winners 2022: Media
The winner in this category is Sky Zero Footprint Fund: Making Sustainable Attainable by Sky Media.
We must stop over-simplifying trust in media, because nuance matters
Four pillars of trust can help brands navigate an increasingly turbulent media world, Newsworks’ insight director explains.
Welcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place.
What Do Xmas Ads Say About The Mood Of The Nation And The Industry?
Teetering on the edge of a recession, we ask industry insiders what they make of this year’s crop of Christmas campaigns
Why adland must work with ‘whole economy’ to fight climate change
As Cop27 drew to a close, we sat down with Ad Net Zero chair Seb Munden to discuss the ad industry’s progress in addressing climate change.
In a recession, brand is the ultimate ‘sorting hat’
If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
Declan Rice Features In Latest CALM Suicide Prevention Campaign
New CALM campaign from AMV BBDO, fronted by West Ham and England footballer aims to tackle loneliness
New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
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