This Week: UK Advertising in the Media 22.12.22

Who won the World Cup of attention?

The eyes of the country may have been glued to the FIFA World Cup in the past few weeks, but have they also been glued to the ads that have accompanied the action? Data from the Lumen/TVision attention panel can reveal the winner of the ‘World Cup of Attention’.

NBCUniversal hires BBC’s Maggy Chan to lead global advertising

She has been described as ‘BBC’s best gift to NBCU since The Office’.

Theo Izzard-Brown joins Dentsu Creative as UK chief strategy officer

Chief strategy officer will join in June 2023 after eight years at McCann.

What does 2023 look like for marketing recruitment?

Looking for a new role in 2023? Here’s what to expect from the recruitment market.

‘Sweat every single pound’: How will media spend shape up in 2023?

Big budget cuts aren’t expected among major advertisers next year, but with a recession taking hold, marketers will be under pressure to work their budgets as hard as possible.

The tech trends that will shape 2023

Industry experts make their predictions for technology trends in 2023 and beyond.

WhatsApp brings people together in New Year’s Eve campaign

The international work was created by Abbott Mead Vickers BBDO.

Vote for your marketing campaign of 2022: Semi-final

There are now just four campaigns remaining. Vote to help you favourite make it to the final.

How TUI’s marketing team ‘futureproofed’ the brand

Despite suffering the adverse effects of Covid, TUI decided to come out swinging with a new purpose, strategy and identity designed to futureproof the brand until 2027 and beyond.

Magical Messi confirmed as most engaging player at Fifa World Cup

As the final whistle is blown on the Fifa World Cup Qatar 2022, Lionel Messi is confirmed as the most engaged-with player on social media.

Here’s how to earn media coverage in 2023

Relevance’s PR specialist Muriel Pentoy reveals how brands can leverage their own data and industry expertise to earn online media coverage in 2023.

4 trends that shaped digital advertising in APAC in 2022

Members of the jury for The Drum Awards for Digital Advertising APAC give us a run-down of the biggest trends emerging from this year’s entrants, from new platform innovation to limit-pushing creativity, in-depth data and hyper-local startups.

2023 will see the rise of LinkedIn, AI, and online communities

Talking all things digital and content creation, Alessandro Bogliari of Influencer Marketing Factory tells marketers what to expect from 2023.

How is HR like James Cameron’s Avatar? The art of attracting early talent

The talent market has swung to every extreme in the last few years, but it remains a seller’s market. How can employers be better buyers? Amy Harris of agency Wiser investigates.

What was the most significant change in media in 2022?

From digital tech giants making mass layoffs to the rise in retail media and prominence of attention measurement, the media and advertising industries have gone through many changes while recovering from the pandemic.

Collaboration a key driver in radio’s digital transformation

A recent global review of automation in the radio buying process by EGTA highlighted the need for digital transformation in some markets and offered advice from those that have already tackled the issue.

ITVX launch week nets 66.5 million streams

ITV’s newly launched streaming service, ITVX, attracted 66.5 million streams in its first week (8-14 December), an increase of 138% year-on year.

Creative Salon’s Top 10 Most Read Campaigns Of 2022

We reveal which campaigns attracted the most readers this year

Disability Deserves Better: Brands Need To Recognise Disability As A Lived Experience

The founder and chief radical officer of ThisAbility is asking brands to ditch the expected narratives around Disability