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At the Advertising Association, The IPA and ISBA’s annual summit, LEAD, talent, trust and sustainability were top of the agenda.
DMA calls for ‘realistic’ approach to skills development after success of ‘micro-upskilling’ pilot
Almost four in 10 of those marketers who took part in the DMA’s digital micro-upskilling scheme preferred it to their previous learning experiences.
‘Everyone is under pressure’: more choice and not enough resource
Adland faces multiple pressure points in 2023.
Global CCO Alex Lopez to leave McCann as Harjot Singh appointed group-wide CSO
McCann and its global president and chief creative officer Alex Lopez – the former Nike marketer who joined the agency group in 2021 – are parting ways as part of an ongoing restructure at the overarching McCann Worldgroup network.
Consumers more likely to search and purchase on mobile when out of home
A joint study commissioned by Clear Channel UK, Global, JCDecaux and Posterscope has revealed consumers are 62% more likely to search on mobile when out-of-home (OOH) campaigns use location messaging.
The Talent Crisis: Is Adland Putting Its Money Where Its Mouth Is?
Following the AA’s newly-released investment in talent strategy, we ask whether its action points are sufficiently bold
This week’s best work brings us a global selection of creative campaigns. From Shanghai to the UK, Los Angeles to the Middle East and even New Zealand, it seems that the end of January garners creativity by the bucket load.
What’s Next for Gaming Advertising in 2023?
Some of the industry’s gaming experts speak to LBB’s Josh Neufeldt about understanding players as more than a single demographic, new hybrid monetisation strategies, and why gamers often make the best co-creators
Ad of the Day: Heinz believes there’s a huge problem with the Super Bowl LVII
Each year, many football fans are a little bit confused by the Roman numerals presented to them during the big game.
‘More reasons for cautious optimism’: agencies on the AA/Warc Expenditure Report
Latest data from Advertising Association/Warc was mix of good and bad news.
Why has the ad industry become so scared of what it does best?
Selling has become adland’s great lost art. And it’s all the fault of purpose.
A guide to virtual production in 2023: revolutionising how agencies work
Adland is slower on the uptake when it comes to virtual production but it can solve many production issues.
Brand Advance partners Good-Loop for carbon footprint measurement
Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
How Can the Ad Industry Create a Greener Tomorrow?
Mediaplus Middle East’s digital media manager Jennifer Al Ghorayeb on tips the industry can use to minimise the impact of digital media on the environment
Avon Launches Rejuvenated Brand Platform ‘Embrace Your Power’ And Brand Reboot
Wunderman Thompson UK releases new global platform, visual identity, creative approach and integrated campaign
Gender pay gap widens amid crippling cost crisis
Exclusive Marketing Week data reveals the gender pay gap is growing, as post-pandemic strain and the cost of living crisis take their toll.
Brand-building ads boost short-term sales, and now you can prove it
Ten years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both.
Ikea, Ogilvy and the 4A’s on ‘owning sustainability to the core’
In partnership with The Drum, the 4A’s created the ‘Convene. Challenge. Change’ series. 4A’s president and chief exec Marla Kaplowitz leads a discussion with an agency leader and marketing partner on the challenges, opportunities and new ways of working in 2023.
Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
We sit down with the marketers returning the bank to its irreverent roots as it looks to make itself known to young people facing financial hardship.
Heathrow Airport Campaign Highlights Range Of Winter Ski Destinations
St Luke’s helms new Heathrow Airport spot to highlight how well-connected the hub is
The Industry’s Best Advice to Young Producers
The Advertising Producers Association brought together experts from all sides of the industry to give aspiring producers their best advice, reports LBB’s Zoe Antonov
For Planet and Pocket: Marketing in the Make Do and Mend Economy
As recession bites, how are brands providing tools and services that help people prolong the lifespan of their belongings – or to recycle and re-sell goods in a circular model? LBB’s Alex Reeves speaks to industry experts
Succession’s Brian Cox to Serena: Michelob Ultra drops A-list Caddyshack Super Bowl ad
The AB InBev-owned beer brand is placing its bets on golf with two in-game ads, an apparel collection with Devereux Golf and new partnerships with Netflix and Instacart.
Curzon rekindles partnership with Pearl & Dean
Deal covers sales for Curzon’s cinemas and home cinema offering.
Ogilvy names UK influence lead
Ogilvy UK has promoted Imogen Coles to UK influence lead following what the agency called an ‘unprecedented year of growth’ at its influencer specialism.
51% of digital advertising businesses aren’t measuring their carbon emissions
A report by IAB Europe found marketers agree that measurement is the key to reducing digital’s carbon footprint – but they are lagging on action.
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