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Our team headed to Advertising Week Europe, at Picturehouse Central this week, where it was brimming with content across multiple stages, offering insights into various aspects of the marketing industry. From the influence of Out-of-Home (OOH) to effective strategies for capturing journalists’ attention, from the power of language in leadership to the art of storytelling in sports, and even exploring the creative possibilities of TikTok.
Quianna Maw, UKAEG Marketing Exec, attended Storytelling in Sport with Gabby Logan, Ugo Monye and Nicky Stanton, chaired by Advertising Week’s Global President Ruth Mortimer.
During the session, captivating stories were shared, and a recurring theme emerged when discussing the connection between storytelling and advertising: people and authenticity. It was beautifully summarised by Ugo, who stated, “the thing that connects people to people, is people.” This simple yet profound statement resonates strongly in the world of advertising because, at the end of the day, people love a good story!
The session served as a reminder that amidst the complexities of marketing, the power of genuine human connection through storytelling remains paramount. Witnessing the presence of numerous familiar faces at the event further reinforced the notion that there is no better way to connect as an industry than at an event like this.
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