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AA HEADS OVER TO VCCP
We headed to the VCCP offices yesterday morning for a behind-the-scenes presentation on what makes a creative agency tick.
VCCP, now the UK’s number one creative agency, is famous for its long-running campaigns for O2 and the Meerkats from Compare the Market. The agency offers a series of services including advertising, brand and employee engagement, branding and design, content and socials, gaming, PR and much more. They have also recently joined the AA’s Front Foot network.
We were hosted by Julian Douglas, Vice Chairman of VCCP and this was a great opportunity to understand more about what makes an agency successful.
A big thank you to VCCP for being such excellent hosts!
LATEST AD NET ZERO NEWS
It’s been a busy week for Ad Net Zero as we continue to provide resources to adland on how they can get their house in order.
Firstly, Ad Net Zero USA has welcomed a number of new supporters since its launch in February – you can read all about them here!
This week, IAB Tech Lab published its Sustainability Playbook, to assist professionals in the digital advertising industry to proactively reduce the carbon emissions of their programmatic supply chains.
The playbook also acknowledges a growing industry consensus around the need to have a singular, holistic, Greenhouse Gas Protocols informed standard for measuring carbon activities. It references the work by Ad Net Zero, WFA and GARM to design this standard. Ad Net Zero is delighted to see this development!
You can find the playbook here.
In other news, our Communications Director, Matt Bourn, was a part of the CIPR ESG Panel Webinar held yesterday afternoon, alongside speakers from the ASA, CIPR and Man Bites Dog. The webinar focused on what greenwashing is and how it can be avoided.
Lastly, we held our ANZ x BusinessGreen Showcase Session yesterday, speaking all about the most important industrial revolution in human history.
BusinessGreen editor, James Murray, took part in a conversation with Matt Bourn about the emerging net zero economy. The session also considered the role of the advertising industry in helping to bring sustainable products, services and behaviours to the fore to accelerate the transition. It gave the attendees a chance to learn more about BusinessGreen’s Net Zero Festival – an inspiring two-day event to take place this October.
If you’re interested Ad Net Zero’s work, check out our latest opinion piece via Campaign Magazine and get in touch via adnetzero.com.
MEETING OUR YOUNG LIONS AT TIKTOK
On Tuesday, TikTok kindly hosted us at their fabulous offices in Farringdon to brief our Young Lions competition winners ahead of Cannes Lions later this month.
Our Events Director, Suzanne Costello, ran through all the key information that our Young Lions will need, before the 2019 winners of the UK Young Lions film category, Nick Archer and Matt Nicholas, provided key advice and tips on what to expect in Cannes such as where to find the free rosé!
You can find out all about our UK Young Lions 2023 competition winners here.
LET’S DEBATE
On Wednesday evening we were in Parliament to celebrate the work of The Debating Group in bringing together Parliamentarians and people from across our industry to discuss the key issues affecting our sector. We heard speeches from Tulip Siddiq MP, Steven Shepperson-Smith (President, CIPR), and our CEO Stephen Woodford on the importance of the Group in the face of constant change across our sector.
Many thanks to Jim and Doreen for organising a great event.
If you’re interested in seeing the Debating Group in action, our next debate will be held on July 11 in the House of Commons from 5:15pm to 6:45pm.
Sponsored by the Alliance of Independent Agencies, the debate is titled “Late payments by large companies to small businesses should be subject to legislation” and will be chaired by Rt Hon Lord McNally of Blackpool.
Grab your tickets here!
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
Check it out here!
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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