The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week: UK Advertising in the Media 23.06.23

/ June 23rd 2023
Industry News

Ad Net Zero advertisers must declare carbon targets

All supporters of the industry’s climate action initiative Ad Net Zero supporters are now required to publicly declare a “science-based net zero target”.

 The National Lottery crowned System1’s most-liked film at Cannes

‘A Christmas love story’ received a near-perfect score.

Ad Net Zero gets tough as L’Oréal, Amazon Ads and Indeed get on board

As the annual consumption fest that is Cannes gets underway, Ad Net Zero is announcing a stricter set of targets that demonstrate just how seriously business needs to take the environmental challenge.

Merkle lands whopper with Burger King CRM win

Burger King already works with Dentsu’s iProspect.

EA Sports and Apple win Brand Experience and Activation Grand Prix

The UK picked up eight Lions in this category.

Cannes Lions: New guide aims to slash environmental impact of advertising campaigns

New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns.

Unstereotype Alliance homes in on bystander behaviour in first consumer campaign

It aims to provide resources to proactively take action against harmful stereotyping.

E.ON campaign stresses urgency of climate crisis

The campaign was created by House 337.

Cannes Lions 2023: see all the Grand Prix winners so far

Throughout the week, we’ll be gathering all of the biggest winners from the International Festival of Creativity in one place.

Media Lions: Cannes 2023 Decoded

Ogilvy takes home Grand Prix and Gold for its ‘#TurnYourBack’ Dove campaign

P&G’s Marc Pritchard: Marketers must ‘reset’ the creative bar for market growth

Growing markets should be the “highest order ambition” for marketers, Pritchard said, as it attracts more people, which in turn creates more value.