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AA Comment on the Government’s Response to the Online Advertising Programme

/ July 25th 2023
Advertising and the UK Economy Industry News Online Regulation Public Trust Statements/Comments

Following the Government’s response to the Online Advertising Programme, announced here, the Advertising Association has issued the below statement.

Konrad Shek, Director of Policy Research, Advertising Association, said:

“We welcome the long awaited Government response to the Online Advertising Programme.

We are pleased that the Government is planning to take a targeted approach with the Online Advertising Programme, focusing on illegal advertising with a particular focus on children. We also look forward to studying the response in more detail and to supporting the newly announced Taskforce. Judgements about changing the coverage and scope of existing advertising regulations will need to be based on the best available evidence.

The advertising industry strives to support a safe and trusted online environment, and we hope this programme will strengthen the work that industry is already undertaking to protect consumers from illegal harms advertising and to protect under 18s online. In the ASA we also have a recognised world leader in advertising self-regulation, whose role we would hope to see strengthened through this process.

We will support the Taskforce to develop targeted and effective proposals, consistent with the Government’s stated ambitions of being pro-innovation and pro-competition in digital markets, and with the policy-making framework set out in the Digital Regulation Plan. This will ensure that the UK advertising industry continues to be a leading sector within our global creative hub.”

 

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