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GORDON BROWN CONFIRMED TO SPEAK AT LEAD SCOTLAND
We are delighted to announce that The Rt Hon Gordon Brown will deliver an exclusive keynote at LEAD Scotland, taking place on 14 September in Edinburgh!
The event will bring together senior leaders across the advertising, marketing and political landscapes with a unique focus on Scotland’s advertising industry and its role in the wider economy.
Key sessions include: Exclusive Preview of the Latest Trust in Advertising Research; Taking Scottish Brands Global: Glen Gribbon, Bladnoch Distillers; Vaccines Case Study by Abigail Jones, IFPMA and Brian Coane, Leith and much more.
Tickets are now limited – book yours here!
CELEBRATING THE LIONESSES
The FIFA Women’s World Cup final took place on Sunday August 20, and even though the Lionesses were unable to bring the trophy home, brands across the nation took every opportunity to celebrate their achievements.
Here are some of the campaigns we loved:
EE: ‘Our pride does not end here’
EE used a commemorative creative, by Saatchi & Saatchi UK, to celebrate the achievement of England’s women’s team reaching the final.
The advertisement suggests that the team’s sense of pride will endure even though they were unable to defeat Spain in the championship game.
KitKat: ‘You played your hearts out’
KitKat has used its famous tagline to remind the Lionesses that they can ‘have a break’ following the finals.
The campaign has been created by Wunderman Thompson and features three lionesses relaxing in a tree – inspired by the three lions on the England badge.
Sky Sports: ‘Proud of the pride’
Sky Sports showed its support for the Lionesses with a campaign that ran across several channels, citing its ‘pride’ in the team’s accomplishments.
This included commercial TV, promo airtime, OOH and press.
SportBible: ‘The pride of England’
SportBible is celebrating the Lionesses’ accomplishments with an outdoor billboard. The advertisement shows a young girl chasing after a football, implying that the Lionesses have motivated a younger generation of females to keep playing and enjoying the game.
The creative was designed in-house by LadBible Group and the out-of-home sites were booked through Ocean Outdoor.
MAKE YOUR ENTRY TO CHANNEL 4’S DIVERSITY AWARD
Our Front Foot member, Channel 4, is back with its Diversity in Advertising Award!
This year’s brief requires brands to be bold and embrace being ‘Proud All Over’ by creating a powerful advertising creative which accurately and sensitively portrays an under-represented group within the LGBTQIA+ community.
Entries are open till September 7, with judging taking place on October 11. The winner will receive £1 million of 4Sales ad value across Channel 4’s linear, VOD and YouTube platforms for their pitched campaign and an additional £100k bespoke social media campaign produced by Channel 4’s award-winning social content unit, 4Studio.
You can make your entry here.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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