The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Ad Matters 01.09.2023

/ September 1st 2023
Industry News

THE ADVERTISING PARTY OF THE YEAR IS HERE

Our member, the Advertising Producers Association, is holding The APA Show on September 8!

The APA Show will screen the premiere of The APA Collection, their compendium of the best commercials and branded online content of the year, selected by top creatives, producers and directors.

With no categories or rankings involved, the event is an annual showcase of the UK’s best works. The Collection is seen around the world via digital distribution, as part of the Shots magazine, via events, which in recent years have taken place Amsterdam, Copenhagen, New York, Stockholm and Tokyo.

The APA Show is being held at Guildhall (71 Basinghall St, London EC2V 7HH), 6:30pm onwards.

The night will be filled with treats, cocktails and lots of networking. Book your tickets here!

CLEARCAST’S NEW AD ACCESSIBILITY TRAINING

Calling all advertisers!

Our Front Foot member, Clearcast, has launched a new Ad Accessibility Training in collaboration with both RNIB (Royal National Institute of the Blind) and RNID (Royal National Institute of the Deaf), as well as the ISBA & the IPA.

The training aims to help the industry make TV and online ads more accessible, covering their ‘need to know’ toolkit, options to consider such as subtitling, BSL and Audio Description, and much more.

The 90-minute, live webinar has been developed initially as a one-off session and will be delivered by Clearcast alongside a host of expert speakers with lived experiences.

You can book your tickets here or by emailing them at training@clearcast.co.uk.

GENERATIVE AI FOR THE CREATIVE INDUSTRIES

We are delighted that our International Trade Director for UK Advertising, Aisling Conlon, will be hosting the main stage at the Generative AI for the Creative Industries event taking place on September 12 and 13.

This industry-led event will bring together influential decision-makers from renowned brands, entertainment providers, game developers, advertising agencies, and design studios to explore the impact of generative AI in the creative field. Don’t miss the chance to hear from top industry experts, including Advertising Association members such as Channel 4, Google, ITV, Havas, Saatchi & Saatchi and more.

The event will be taking place at Arsenal Football Club’s home, the Emirates Stadium in London. For more information about tickets, contact Aisling Conlon at Aisling.Conlon@adassoc.org.uk.

BOOK YOUR TICKETS FOR THE CAMPAIGN AD NET ZERO LUNCH

We’re pleased to return to the Londoner Hotel on Thursday 2 November to recognise the winners of the Campaign Ad Net Zero Awards.

The Awards presentation and lunch will showcase and celebrate best practice in sustainability across the advertising industry.

The afternoon will provide a great opportunity to network with peers from across adland who are equally passionate and committed to this cause. Keep your eyes peeled for the shortlists to be announced next week.

Early bird ticket deadline is 29 September. Secure your tickets here before then!

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.