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Campaign Ad Net Zero Awards 2023: winners revealed
ITV, Grey Colombia and Reckitt were among the winners at the second annual Campaign Ad Net Zero Awards, which took place at The Londoner Hotel in Leicester Square.
LEAD, the Advertising Industry’s Annual Summit, Returns for 2024
The Advertising Association, the IPA and ISBA to present joint event focusing on responsible growth.
Online spurs sustained growth of UK ad market in Q2 2023
The ad market is set to grow 3.9% to £37bn in 2024, a marginal downgrade on July’s forecast of 4%.
Winner of the inaugural Talent Trailblazer Award revealed
VCCP scoops the top prize as four other worthy projects make the shortlist. The Talent Trailblazer Award, created in partnership with the Advertising Association, celebrates the organisations and individuals in the industry opening up opportunities to new talent.
Boots’ Pete Markey named Marketer of the Year
The Boots CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2023.
Sainsbury’s recruits Rick Astley for its employee-led Christmas campaign
The UK-based supermarket chain has joined the festive celebrations by highlighting its employees, customers and pop singer Rick Astley.
Conservative and Labour set out stalls for supporting news media
To celebrate a week-long campaign to support journalism, Culture Secretary Lucy Frazer and Shadow Culture Secretary Thangam Debbonaire both expressed, in separate op-eds, their respective parties’ vision for supporting news media.
AI used for ideas and copywriting by half of marketers globally
Only 14% of advertisers do not use AI, Campaign’s global survey shows.
Discussing mental health damages career prospects, agency staffers tell Nabs survey
All Ears poll of 1,200 UK professionals finds reluctance to speak up over concerns that disclosure could hold them back.
ISBA urges advertisers to make subtitles the default in new accessibility guide
The guide features best practice from P&G, ITV, The & Partnership, Unilever and the Royal National Institute of Blind People.
Omnicom makes biggest ever acquisition with $900m deal for Ascential’s Flywheel
US agency group buys digital commerce business from owner of Cannes Lions.
Creative Salon looks at the best creative, curated
WATCH: The scariest ads of all time
Halloween ads have just as much power to strike terror in people’s hearts as a gory, sinister, unsettling blockbuster. Watch these terrifying ads, ranked by ad tech company Daivid – if you dare.
Public’s top concern with AI: potential to spread misinformation
The spread of misinformation and fake news is the public’s main concern with AI technology.
Badly designed surveys don’t promote sustainability, they harm it
Brands love reported data that shows people care about sustainable consumption, but these spurious findings just hold back real behaviour change.
Welcome to the Marketing Week Christmas blog where you’ll find all the latest festive advertising news in one place.
Clear Channel Outdoor officially puts UK and Northern Europe up for sale
Clear Channel Outdoor has announced it has closed the sale of its French business and has initiated the process to sell its Europe North businesses.
AI Safety Summit: ISBA and IPA outline ad industry code
Two key advertising and marketing trade bodies have published 12 guiding principles for agencies and clients on the use of generative AI in advertising.
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