The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Cannes Lions 2024 Call for Content!

/ November 15th 2023

As UK Rep for Cannes Lions, we are pleased to announce that the Call for Content for 2024 is now open!

What should you do next?

Read the Call for Content Guide. It highlights how to craft a strong content submission and what the Cannes teams are looking for in your content ideas and speaker selection.

We recommend reading through the Call for Content Guide and learning more about their Guiding Principles within it before drafting your proposal.

You are able to submit ideas for talks as well as nominate speakers for their existing series. Find the forms to submit here.

The deadline to submit proposals is 5 January 2024.

If you have any further questions please see the FAQs on the Cannes website, and if you still don’t have the answer you are looking for, please email content@canneslions.com