The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

LEAD Scotland 2024 Agenda

/ September 17th 2024

12:30 Registration & Networking Lunch

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13:15 Welcome from our Host

Emma Cameron, STV News Anchor 

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13:10 Welcome from the Advertising Association Scotland

Marie Owen, Chair, Advertising Association Scotland and CEO, LS Productions 

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13:15 Political Keynote and Q&A

Daniel Johnson MSP, Edinburgh Southern Shadow Cabinet Secretary for Business, Economy and Fair Work 

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13:40 The View on Scottish Politics

Gain insights into the political landscape with expert analysis from Kenny Farquharson, offering a crucial perspective on the decisions shaping our industry.

Kenny Farquharson, Columnist and Senior Writer, The Times

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14:10 How to Stay Resilient

Hear from Pete Markey, an industry leader who has successfully steered major brands and teams through challenging times.  

  • Pete Markey, CMO, Boots UK
  • Emma Cameron, STV News Anchor 

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14:40 Future-proofing Your Business Model

Discover how major businesses are future-proofing their businesses and how you can apply these lessons to your own ventures. 

  • Lindsey Clay, CEO, Thinkbox  
  • Marie Owen, Chair, Advertising Association Scotland and CEO, LS Productions
  • More speakers to be announced

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15:10 Networking Refreshment Break

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15:40 Advertising’s Role in Supporting Scotland’s Energy Sector Transition

Scotland’s energy sector is crucial for its economic prosperity. With the government’s plans for GB Energy and the growing significance of green jobs, hear how the advertising industry is playing a key role in supporting Scotland’s transition to cleaner energy. 

Speakers coming soon

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16:10 Driving Positive Change in Society

Every day presents an opportunity to produce work that resonates with audiences, be that through entertainment, providing critical public health information, or promoting a good cause. Learn about the important work the industry is doing to enact positive change to society and consumer behaviour. 

  • Loretta Hagger, AV Leader, Channel 4 
  • Marc Keenan, Managing Director, Ocean Scotland 
  • Jennifer Whyte, Global Front End Innovation Insights Lead, Haleon
  • Matt Bourn, Director of Communications, Advertising Association

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16:50 Closing Remarks

Stephen Woodford, CEO, Advertising Association 

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17:00 End of Event & Networking Drinks

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