The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

2024 Speakers included

Gamal Fahnbulleh

Broadcaster and Journalist

Councillor Bev Craig

Leader of Manchester City Council

Jonathan Warburton

Chairman, Warburtons

Sarah Jenkins

Chief Operating Officer, Saatchi & Saatchi London

Ian Whittaker

Founder & Managing Director, Liberty Sky Advisors

Sharon Lloyd Barnes

Commercial Director, Advertising Association

Jason Spencer

Business Development Director, ITV

Imogen Tazzyman

ECD, McCann Manchester

Pete Coates

Managing Director, OMG Newcastle

Alixe Lobato

Founder, Flying Duck Studio Lab

Miles Beckwith

Assistant Director at the Department for Business and Trade

Ete Davies

Chief Operating Officer, Dentsu Creative

Danny Josephs

Chief Operating Officer, mFuse

Paul Cooper

Chief Operating Officer - North Group, EssenceMediacom UK

Ewan Douglas

Head of Sales & Business Development, Channel 4

John McGeough

Commercial Operations Director, Global

LEAD North 2024 Testimonials 

“A brilliant, thought-provoking afternoon. Great minds coming together to celebrate the amazing creative tapestry that is the North”

“Great to see LEAD come to Manchester with such a strong line up showing just how much the region has to offer.”

“All of the speakers were brilliant! A great variety of presentations and discussions with some very simple and hugely effective actions to takeaway.”